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Christina Scharff

Dr Christina Scharff

Dr Christina ScharffSenior Lecturer in Culture, Media and Creative Industries 

Tel +44 (0)20 7848 1854
King’s College London 
Culture, Media and Creative Industries
King’s College London
9D Chesham Building, Strand Campus
WC2R 2LS  


Christina explores gender, media and culture from an international perspective, through theoretically informed empirical research, and collaboration with colleagues and students. Before joining CMCI in 2010, Christina was Fellow in Contemporary Social Thought at the Sociology Department, London School of Economics.

Christina has an interdisciplinary background, encompassing Gender Studies (PhD, LSE), Culture and Society (MSc, LSE, Distinction), and Sociology and Politics (BA, University of York, First Class).

Research Interests and PhD supervision
  • Engagements with feminism
  • Young femininities
  • Cultural work
  • Inequalities in cultural work
  • Entrepreneurial subjectivities
  • Feminist research methods

Engagements with Feminism

Christina conducted empirical research on young women’s engagements with feminism, postfeminism and neoliberalism (ESRC) and participated in various collaborative projects, such as cooperative inquiry research on dilemmas of femininity (British Academy). Her work on engagements with feminism also includes research on the contemporary postfeminist and neoliberal era, media representations of feminism, and feminist activism in and beyond academia. With Carrie Smith-Prei and Maria Stehle, Christina is co-editing the special issue entitled ‘Digital Feminisms: Transnational Activism in German Protest Cultures’, which is forthcoming in Feminist Media Studies.

The Politics of Cultural Work

Christina’s second area of expertise is in the field of cultural work. Her current research project ‘Young, female and entrepreneurial? Exploring the working lives of young women in the classical music profession’ addresses various timely issues, such as the racial, classed and gendered inequalities that characterise the classical music profession, the gendered politics of self-promotion, as well as the psychic life of neoliberalism and the subjective experiences of precarious work. Due to its timeliness, the research has been funded by the British Academy/Leverhulme Trust (Small Research Grant) and the ESRC Future Research Leaders Scheme.

Christina welcomes proposals for PhD research linked to her research interests.

For more details, please see her full research profile.

Selection publications
  • Scharff, C. (2012). Repudiating Feminism: Young Women in a neoliberal world.  (Farnham, Ashgate)
  • Scharff, C.M. (2011) “Disarticulating Feminism: individualisation, neoliberalism and the othering of ‘Muslim women’”, European Journal of Women’s Studies 18(2): 119-134.
  • Scharff, C.M. (2011) “The New German Feminisms: of alpha-girls and wetlands”, in R. Gill and C.M. Scharff (Eds.) (2011) New Femininities: postfeminism, neoliberalism and subjectivity (Basingstoke, Palgrave Macmillan).
  • Scharff, C.M. (2014) “Schröder versus Schwarzer? Analysing the Discursive Terrain of Media Debates about Feminism”, Feminist Media Studies, 14(5): 837-852.
  • Scharff, C.M. (2015) “Blowing your own trumpet: exploring the gendered dynamics of self-promotion in the classical music profession”, Sociological Review. Special issue on ‘Gender and Creative Labour’, edited by B. Conor, R. Gill and S. Taylor.
For a complete list of publications, please see Christina's full research profile.

Christina is passionate about teaching and a Fellow of the Higher Education Academy. She is the supervisor of several PhD students, has contributed to core modules on the MA in Cultural and Creative Industries and taught the option module Gender, Media and Culture. At doctoral level, Christina taught the weeklong intensive course Feminist Research Methods with Professor Rosalind Gill.

Christina has also been invited internationally as a guest teacher, including the University of Basel, the University of Helsinki and international PhD workshops.

Expertise and Public Engagement

Christina’s work has appeared in a range of British and international media and she regularly speaks at academic and public events. She has done consultancy work for policy-makers (e.g. European Institute of Gender Equality; UK Cabinet Office) and has worked with cultural and public sector partners (e.g. Fuel Theatre; London Music Masters and Mulberry School for Girls).

In November 2014, Christina took part in an international, online lecture series on Feminisms in the Digital Age, which is available at:

As part of her research on cultural work and the classical music profession, Christina has engaged in a range of knowledge exchange activities:


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