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MA Digital Asset and Media Management

MA Digital Asset and Media Management

The MA in Digital Asset and Media Management responds to the growing demand for professionals who are familiar with the emerging digital needs of the broadcast, publishing, media and cultural heritage industries. Understanding the dynamic digital media landscape is key to developing new strategies and methods for creating and using digital media assets and will allow those working in these content industries to leverage their content in creative and innovative ways in the future.

The growing dependence on digital media assets in these industries is a key component of future economic development in Europe, Asia and the USA. 
The MA will be of key interest to anybody planning to work in the building and deployment of digital media assets and digital media, or anyone planning a career which involves research in these content areas.

The programme is multidisciplinary in nature, and draws on the experience of teaching staff in both the theoretical and applied aspects of the field. Students will be equipped with a range of essential strategic and practical skills to provide direction and leadership in the areas of digital media, new media and digital asset management. The teaching concentrates especially on the creation, management and preservation of complex multimedia objects but takes into consideration other objects too.

Essential skills in dealing with digital assets are complemented by the teaching of media and medium theory; critiques of social policy; digital curation and preservation practices and information systems theory. The MA programme's approach to digital media places the student in the centre of the academic and professional debates within which current technology is being deployed. This allows them to develop an understanding of competing theories and practices emerging from the fields of digital asset and media management; media and communications and library and information science, thus providing a well-rounded understanding of the requirements across domains.

The programme has close links to industry with a special industry advisory board ensuring that students have the skills required in today's media landscape. The optional internship module allows students to gain professional experience in London - a global hub for the creative and content industries.

The MA in Digital Asset and Media Management is taught by staff in the Department of Digital Humanities at King’s College London.

Skype Open Days: tbc

If you have any academic questions about the MA Digital Asset and Media Management Programme, why not take part in one of our Skype Open Days?
If you would like a 15-minute slot, please email with your name, your skype id, the country you are currently located in and the date of the Open Day.

Spaces are allocated on a first come, first served basis.

Online Prospectus

Find out more about this programme including entry criteria and how to apply on the Online Prospectus.

MA Digital Asset and Media Management offer holder webinar

Dr Tobias Blanke recently presented a webinar to provide offer holders with an overview of the course and modules. Watch a recording of the webinar here: 

CILIP accredited

This programme is accredited by the Chartered Institute of Library and Information Professionals (CILIP). When you complete the degree, you will have an internationally-recognised qualification as an information professional. 

See CILIP accreditation for further information.


Richard Gartner

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