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Boutique co-founded by King's alumna wins creative entrepreneurship competition

Posted on 03/01/2017

Styled By Africa, a multi brand boutique that curates the best contemporary African fashion and lifestyle, has won 'Spotted In 2016'. 

The competition, run by Toucan Ventures and The Culture Capital Exchange, aimed to identify and celebrate the best creative entrepreneurial talent in the lifestyle, food & beverage, and retail sectors in Greater London.

The judging panel was made up of CEO of Toucan, Rasha Khawaja, Founding Director of The Culture Capital Exchange, Suzie Leighton, and guest judges Nicola Dewar, Head of Learning and Talent Development, Crafts Council and Jakki Pay, Director of Design, Women's Wear and Fashion Accessories, House of Fraser.

The judges looked for entrants who were unique, commercially scalable businesses, with passionate, creative and ambitious founders.


Styled By Africa was co-founded by King's alumna Alae Ismail who completed her Masters from King's College London's Faculty of Life Sciences & Medicine in 2012.

Alae and co-founder Kiran Yoliswa are on the Entrepreneurship Institute's King's 20 Accelerator programme which helps King's students, staff and alumni grow and scale their early-stage Startups. 

Speaking about winning the competition, Alae and Kiran said, "We’re really happy to have won Spotted In 2016. The support from Toucan will really help us grow and scale and give us new exposure. London has lots of fashion opportunities and it’s a very exciting time for us and Styled by Africa to showcase African creativity globally."  

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