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King's Cultural Challenge is on

Posted on 17/01/2013

Students from across King’s College London can win a paid internship with a leading national cultural organisation as well as several cash prizes. Launched today, King’s Cultural Challenge is a collaboration between King’s Cultural Institute and Southbank Centre, the V&A, the Royal Shakespeare Company and the Royal Opera House.
The aim of the Challenge is to stimulate innovative responses to urgent, real-world questions identified by the cultural sector in the areas of Access and Diversity, Curation and Programming for the 21st Century, Arts and the Digital and Cultural Encounters.

Deborah Bull, Executive Director, King's Cultural Institute, said: ‘We are delighted today to be launching King's Cultural Challenge which offers King's students a unique opportunity to put ideas developed at the College into practice with some of the country's leading arts organisations.
‘Today's students are the innovators of tomorrow and I am sure that the Challenge will bring real benefits to both participants and host organisations, demonstrating the genuine exchange of knowledge that King’s Cultural Institute is here to facilitate.’ 
The Challenge is open to students at all levels from across the College who can win a paid internship with a leading national cultural organisation, an individual cash prize of £400 or a prize for the ‘Best Pitch’ of £400. Applicants need to write a proposal based on one of the Challenge Questions as outlined below.
The Challenge competition opens today and runs through to 12 April. During this time King’s Cultural Institute will run two workshops to provide information on the scheme and to highlight the principles of project design and management. While entry to the competition is not dependent on attendance at the workshops, it is strongly recommended entrants take advantage of this opportunity.
The final pitching event will take place on 5 June 2013 at King’s Strand Campus.
King’s Cultural Challenge Questions
Four of the College’s key cultural partners have identified questions relevant to their activity and they would like Challenge entrants to develop a proposal in response to one of the following:
Question One
I HATE SHAKESPEARE! in collaboration with the Royal Shakespeare Company
How can the RSC increase the 16-25 year old audience for its theatre and exhibition programme in its Stratford-upon-Avon theatre?
Challenge: Design a programme of activity that effectively engages an audience of 16-25 year olds.
Question Two
RE-IMAGINING THE FUTURE in collaboration with the V&A
What do the demands and new possibilities of the 21st Century mean for exhibition design at the V&A?
Challenge: Propose an exhibition on the subject of 'designing the future'; provide an outline structure and some typical objects and experiences that the exhibition might include.

Question Three

EMBRACING THE DIGITAL REVOLUTION in collaboration with the Royal Opera House
What new opportunities do emerging technologies and digital media offer as a stimulus to audience participation and interaction with live art?
Challenge: Design a pilot project that will test a new approach to engaging audiences with live art through digital opportunities.
Question Four
NEW CULTURAL ENCOUNTERS in collaboration with Southbank Centre
How can Southbank Centre, with its location in London, develop genuine partnerships with audiences outside of the capital?
Challenge: Southbank Centre’s events calendar is underpinned by a series of themed festivals (see the website for details). Design a learning and participation project which would take place as an element of a Southbank Centre festival, to be delivered outside London as well as on site.
Note to editors:
Deborah Bull, Executive Director, King's Cultural Institute, is available for interview. For further media information please contact Anna Mitchell, PR Manager (Arts & Sciences), on or 020 7848 3092.
Find out more about the King’s Cultural Challenge. Please register your interest at: and stand by for further details on Twitter at @KCLCulture

The King's Cultural Challenge complements the College's long-running Lion's Den Challenge and World Questions : Lion's Den answers. Students are free to enter all three competitions, so long as the same material is not used twice.

For further information about King's visit our 'King's in Brief' page.

Homepage image: © Junho Jung | Wikimedia Commons | CC-BY-SA-3.0

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