International Marketing

Prepares you to handle environmental, cross cultural and political risks that are involved in international marketing. Suitable for students who want to work in marketing and media-related organisations.

This programme is delivered by a group of world-renowned scholars, many with practical experience in international marketing. It is highly international, with faculty from over ten countries and a diverse student body from all regions of the world.

The programme provides a stimulating learning environment using various techniques to link theoretical knowledge to good business practice. You will have the chance to pursue your own interests via a selection of modules and dissertation topics. Our objective is to develop talent and provide you with the global marketing capabilities required for business success.

After completing a series of core modules students may pursue electives in a range of areas including services marketing and retailing, international business negotiations, markets, brands and consumption, business to business marketing, and international marketing research.