International Marketing

Yana
International Marketing MSc
From the time I made my decision to pursue further education in London, King’s College was among my top favourites. King’s offered the new MSc in International Marketing, which is exactly what I wanted to study. It was very exciting to be one of the first students on the new programme from such a renowned university.



Besides my studies I became a King’s Student Ambassador and was able to participate in internal and external events, help and give advice to prospective students at King’s, which turned out to be a very rewarding experience. Although my degree is fully funded by my family, I also took a freelance job in media analysis, in order to continue gaining relevant work experience during my studies.



The programme was challenging with many long and sleepless nights at the library, but it was definitely worth the effort. The second semester offered us the possibility to choose our own modules in order to tailor our programme more closely to our needs. This also brought the two courses, MSc International Marketing and MSc International Management closer together and made the classes more interesting. My year at King’s has been an incredible experience I will always remember.

Dr Gretchen Larsen
International Marketing MSc
The MSc International Marketing delivers a unique programme which in addition to covering the core elements of international marketing, provides the opportunity for students to develop their interests in a range of contemporary marketing issues such as marketing and sustainability, marketing and new technologies, international business negotiations, marketing communications and the relationship between consumption, markets and culture. Because we teach what we research, students on the programme have access to expert and cutting-edge insights into these topics.



All of this is at a campus right in the centre of London, which provides ample opportunity and easy access to a wide range of companies, resources and cultural activities that enhance our research and teaching, and our students’ learning experience.