Prepares you to handle environmental, cross cultural and political risks that are involved in international marketing. Suitable for students who want to work in marketing and media-related organisations.
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- Unrivalled location,in the heart of London, allows students access to several multinational corporations.
- Some possibilities of internships with an international company.
- Close links and regular speakers from industry give students insights and up-to-the minute knowledge of the subject area.
Professor Douglas West
King's College London
Credit value (UK/ECTS equivalent)
UK 180/ECTS 90
One year FT, September to September
Graduates have gained a range of marketing related posts (e.g. product manager to market researcher) in organisations varying from multi-national corporations to small and medium sized enterprises.
Year of entry 2014