International Marketing




Full Time

| Admissions status: Open
Prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). Suitable for students who want to work in marketing management, marketing consultancy, media and related careers.

Students in a lecture
  • Provides a high-level and rigorous understanding of the theory and practice of international marketing.
  • Develops insights into marketing decision-making in a global marketing context.
  • Engage in critical thinking and applied decision-making.
  • This programme has been approved and accredited by the Chartered Institute of Marketing (CIM) to provide direct entry onto the CIM's Professional Diploma in Marketing (see
  • Unrivalled location,in the heart of London
Programme leader/s
Professor Douglas West
Awarding institution
King's College London
Credit value (UK/ECTS equivalent)
UK 180/ECTS 90
One year FT, September to September
Waterloo Campus
Student destinations
Graduates have gained a range of marketing related posts (e.g. product manager to market researcher) in organisations varying from multi-national corporations to small and medium sized enterprises.
Year of entry 2015
Offered by
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Waterloo Campus