Prepares you to handle environmental, cross cultural and political risks that are involved in international marketing. Suitable for students who want to work in marketing and media-related organisations.
KEY BENEFITS
- Unrivalled location, allows students access to several multinational corporations.
- A possibility of a three month internship with an international company.
- Close links and regular speakers from industry gives students insights and up-to-the minute knowledge of the subject area.
KEY FACTS
Student destinations
This is a new programme.
Programme leader/s
Dr Gretchen Larsen
Awarding Institution
King's College London
Credit value (UK/ECTS equivalent)
UK 180/ECTS 90
Duration
One year FT, September to September
Location
Waterloo Campus.
Year of entry 2010
Offered by
School of Social Science & Public Policy
Department of Management
Closing date
31 July 2010. Early application is advised.
Intake
50 FT
Fees
FT Home: £8900 (2010)
FT Overseas: £18900 (2010)
CONTACTS
Contact information
Postgraduate Officer, Centre for Arts & Sciences Admissions (CASA)
tel: +44 (0) 20 7848 7204 / 1434
fax: +44 (0) 20 7848 7200
Email
Website
PURPOSE
Prepares you to handle environmental, cross cultural and political risks that are involved in international marketing. Suitable for students who want to work in marketing and media-related organisations.
DESCRIPTION
This programme is delivered by a group of world-renowned scholars, many with practical experience in international marketing. It is highly international, with faculty from over ten countries and a diverse student body from all regions of the world.
The programme provides a stimulating learning environment using various techniques to link theoretical knowledge to good business practice. You will have the chance to pursue your own interests via a selection of modules and dissertation topics. Our objective is to develop talent and provide you with the global marketing capabilities required for business success.
After completing a series of core modules students may pursue electives in a range of areas including services marketing and retailing, international business negotiations, markets, brands and consumption, business to business marketing, and international marketing research.
STRUCTURE OVERVIEW
Core programme content
Core modules include:
- International Marketing
- Accounting for Business Decisions
- Market Structure & Competition
- Consumer Behaviour
- Research Methods.
Indicative non-core content
Optional modules include:
- Services Marketing & Retailing
- International Business
- Negotiations, Markets, Brands & Consumption
- Business to Business Marketing
- International Marketing Research.
FORMAT AND ASSESSMENT
Written examination for all compulsory modules, and a combination of coursework, presentations and written examinations for optional modules. Research project and dissertation.
MODULES
More information on typical programme modules.
NB it cannot be guaranteed that all modules are offered in any particular academic year.
ACADEMIC ENTRY REQUIREMENTS
General entry advice
A first or 2:1 degree in social sciences (management, economics, sociology or other appropriate social science subject) or an equivalent overseas qualification.
APPLYING TO KING'S
To apply for graduate study at King's you will need to complete our graduate online application form. Applying online makes applying easier and quicker for you, and means we can receive your application faster and more securely.
King's does not normally accept paper copies of the graduate application form as applications must be made online. However, if you are unable to access the online graduate application form, please contact the relevant admissions/School Office at King's for advice.
APPLICATION PROCEDURE
Your application will be assessed by academic staff in the department; we aim to process all applications within four weeks, but during February, March and holiday periods, applications may take longer to process.
PERSONAL STATEMENT & SUPPORTING INFORMATION
A personal statement is required.
FUNDING
Self-funded.
Related programme student profile
International Management MSc
I chose King's because I wanted specialise in a subject that is highly applicable in the business world at an institution in a highly reputable position. King's is situated in the heart of London, with opportunities to experiences things you will never forget. I have made great friendships and, socially, the London culture and entertainment scene is wonderful.
Related programme staff profile
Public Services Policy & Management MSc
'How best to deliver public services is a major challenge for contemporary societies. Ideas have changed quite dramatically over the last few decades, and the UK has been in the fore-front.
Our programme taps directly into the policy community and its debates. It offers contributions from leading practitioners as well as drawing on students' own public and voluntary sector experience. It is exciting to teach a course that grapples with major public service dilemmas and also links directly with my own research. This concerns governments' roles in higher education and in developing workforce skills - two areas among many with both international relevance and considerable room for more, and better, evidence-based policy-making.'