Prepares you to handle environmental, cross cultural and political risks that are involved in international marketing. Suitable for students who want to work in marketing and media-related organisations.
KEY BENEFITS
- Unrivalled location,in the heart of London, allows students access to several multinational corporations.
- Some possibilities of internships with an international company
- Close links and regular speakers from industry gives students insights and up-to-the minute knowledge of the subject area.
KEY FACTS
Student destinations
Graduates have gained a range of marketing related posts (e.g. product manager to market researcher) in organisations varying from multi-national corporations to small and medium sized enterprises.
Programme leader/s
Dr Gretchen Larsen
Awarding Institution
King's College London
Credit value (UK/ECTS equivalent)
UK 180/ECTS 90
Duration
One year FT, September to September
Location
Waterloo Campus.
Year of entry 2012
Offered by
School of Social Science and Public Policy
Department of Management
Closing date
31st July 2012 or until programme is full (applications will still be welcome after this date, however places are limited and so only exceptional applicants are advised to apply)
Intake
65 FT
Fees
FT Home: £9950 (2012)
FT Overseas: £21250 (2012)
CONTACTS
Contact information
Postgraduate Officer, Centre for Arts & Sciences Admissions (CASA)
tel: +44 (0) 20 7848 7204 / 1434
fax: +44 (0) 20 7848 7200
Email
Website
PURPOSE
Prepares you to handle environmental, cross cultural and political risks that are involved in international marketing. Suitable for students who want to work in marketing and media-related organisations.
DESCRIPTION
This programme is delivered by a group of world-renowned scholars, with expertise and practical experience in international marketing. It is highly international, with faculty from over ten countries and a diverse student body from all regions of the world.
The programme provides a stimulating learning environment using various techniques to link theoretical knowledge to good business practice. You will have the chance to pursue your own interests via a selection of modules and dissertation topics. Our objective is to develop talent and provide you with the global marketing capabilities required for business success.
After completing a series of core modules students may pursue electives in a range of areas including international business negotiations; consumption, markets and culture; international marketing communications and marketing and new technologies.
STRUCTURE OVERVIEW
Core programme content
Core modules include:
- International Marketing
- Accounting for Business Decisions
- Marketing & the Market
- Consumer Behaviour
- Research Methods.
Indicative non-core content
Optional modules include:
- International Marketing Communications
- International Business Negotiations
- Consumption, Markets & Culture
- Marketing & New Technologies
- International Financial Reporting & Analysis
- International Perspectives on Corporate Governance
FORMAT AND ASSESSMENT
Written examination for all compulsory modules combined with coursework in some cases. A combination of coursework, presentations and written examinations for optional modules. Research project and dissertation.
MODULES
More information on typical programme modules.
NB it cannot be guaranteed that all modules are offered in any particular academic year.
Module code: 7SSMM501
Credit level: 7
Credit value: 15
Semester:
Semester 1 (autumn)
Assessment:
written examination/s
The main aims of the module are:
- To provide an introduction to accounting and finance with an international focus
- To highlight the role of accounting and financial information both within and outside the organisation.
- To demonstrate the use of accounting information in planning and decision–making
Module code: 7SSMM503
Credit level: 7
Credit value: 15
Semester:
Semester 1 (autumn)
Assessment:
written examination/s
The purpose of this module is to teach the key applications of consumer behaviour theory in marketing practice by identifying and critically reviewing the literature and theories in the core areas of consumer behaviour, by exploring the role and influence of culture upon consumer behaviour decision-making, and by critically considering the interdisciplinary influences on consumer behaviour theory.
Module code: 7SSMM500
Credit level: 7
Credit value: 15
Semester:
Semester 1 (autumn)
Assessment:
written examination/s
The overall objective of this module is to provide students with a solid understanding of key academic debates in international marketing as well as to enable students to apply marketing tools to internationalization decisions. This will be achieved through the following aims:
- to appreciate the complexity of international markets and international marketing through discussions on culture, marketing environments, and the diversity of managerial tasks;
- to encourage critical thinking and theoretical analysis of problems in international marketing. Examples of key problems in international marketing are standardization versus adaptation, new market assessment, and new market entry;
- to provide tools for the practical application of marketing theories and to provide opportunities for group interaction which is considered an essential part of the international marketing planning process.
Module code: 7SSMM502
Credit level: 7
Credit value: 15
Semester:
Semester 1 (autumn)
Assessment:
written examination/s
The aims of this module are to introduce and outline the importance of market systems within which producers and consumers act by: exploring the nature of different market systems and their impact on organisational strategy; examining the competitive conduct of firms in markets, discussing how environmental and societal conditions, including policy, influence organisations strategies and performance; and examining the relationship between markets, organisations and the interests of societies.
Module code: 7SSMM510
Credit level: 7
Credit value: 15
Semester:
Semester 2 (spring)
Assessment:
coursework
This module introduces students to research methods for the collection and analysis of quantitative and qualitative data. A variety of methods will be discussed in the context of the different theoretical traditions that underpin them. However the main purpose of the module is to prepare students for undertaking their MSc dissertations. Hence, on successful completion of this module students will be able to explain the different methodological approaches to social science research and investigations, apply qualitative as well as quantitative techniques to gather and analyze empirical data, discuss the key issues and steps in carrying out a research project, and develop and prepare a research proposal.
Module code: 7SSMM506
Credit level: 7
Credit value: 15
Semester:
Semester 2 (spring)
Assessment:
coursework
The aims of the module are to introduce and outline the core areas of and theoretical approaches to branding in the international marketplace; explore the role and influence of the cultural and creative industries upon international marketing; introduce students to the cultural and creative industries in international markets and explore the role of new technology in developing brands and markets. The course will cover the following topics; introduction to branding theory; unpacking the elements of brands; the intersection of art and commerce; concepts of value; the development of the marketplace; physical and virtual markets; modernism and postmodernism; understanding the market through film; globalisation and cultural artifacts; building brands through cross promotion; case study session.
Module code: 7SSMM505
Credit level: 7
Credit value: 15
Semester:
Semester 2 (spring)
Assessment:
written examination/s
The explosion of international business activities has had a marked impact on our lifestyles, income and on the economic environment in general. Companies are forced to seek international trade and investment opportunities in distant markets. Doing business overseas is, however, still considered to be a difficult task. Often we hear stories about unsuccessful encounters between business executives from different cultures mainly because they are not able to communicate and negotiate effectively with each other. Treating negotiations as a technique that can be learned and adapted to international business relations, this module deals with four main inter-related themes: conflict resolution, business negotiations skills, the cross-cultural communication and management of cultural differences in international business deals, and ethical issues in doing business abroad.
Module code: 7SSMM111
Credit level: 7
Credit value: 15
Semester:
Semester 2 (spring)
Assessment:
coursework
The purpose of this module is:
- To identify global financial accounting issues arising for multinationals from both conceptual and technical angles within the context of International Financial Reporting Standards, UK General Accepted Accounting Principles (GAAP) and US GAAP
- To engender an understanding of contemporary issues in financial reporting from an investor perspective
- To provide tools to analyse financial statements and draw inferences about the performance of a firm to foster an ability to understand and apply equity valuation models
Module code: 7SSMM514
Credit level: 7
Credit value: 15
Semester:
Semester 2 (spring)
Assessment:
written examination/s
Concept of integrated marketing communications (IMC); marketing communications' impact on consumer behaviour; Organisation and management of marketing communications in an international context; Tools and media of advertising and marketing communications' campaign.
Module code: 7SSMM123
Credit level: 7
Credit value: 15
Semester:
Semester 2 (spring)
Assessment:
written examination/s
The aims of the module are to introduce students to different theories and conceptions of corporate governance and to examine the distinctiveness of national forms of corporate governance in comparative perspective. The module will focus on the identification of the processes through which international patterns of corporate governance are emerging and changing in a context of increasingly global markets and how such changes affect the position of different stakeholder groups within the firm.
Module code: 7SSMM512
Credit level: 7
Credit value: 15
Semester:
Semester 2 (spring)
Assessment:
coursework
The aims of this module are to introduce and explore the impact of new technological developments on international marketing practice, research and communication; explore the relationship between societal and technological developments, marketing and consumption; examine how new technologies are used to create new relationships between producers and consumers of goods and services on international market places; and to discuss the ways in which to assess the effectiveness of technologically enhanced marketing practices.
ACADEMIC ENTRY REQUIREMENTS
General entry advice
A first or high (65 per cent or above) 2:1 degree in social sciences (management, economics, sociology or other appropriate social science subject) or an equivalent overseas qualification.
APPLYING TO KING'S
To apply for graduate study at King's you will need to complete our graduate online application form. Applying online makes applying easier and quicker for you, and means we can receive your application faster and more securely.
King's does not normally accept paper copies of the graduate application form as applications must be made online. However, if you are unable to access the online graduate application form, please contact the relevant admissions/School Office at King's for advice.
APPLICATION PROCEDURE
Your application will be assessed by academic staff in the department; we aim to process all applications within four weeks, but during February, March and holiday periods, applications may take longer to process.
PERSONAL STATEMENT & SUPPORTING INFORMATION
A personal statement is required.
FUNDING
Self-funded.
Student profiles
International Marketing MSc
From the time I made my decision to pursue further education in London, King’s College was among my top favourites. King’s offered the new MSc in International Marketing, which is exactly what I wanted to study. It was very exciting to be one of the first students on the new programme from such a renowned university.
Besides my studies I became a King’s Student Ambassador and was able to participate in internal and external events, help and give advice to prospective students at King’s, which turned out to be a very rewarding experience. Although my degree is fully funded by my family, I also took a freelance job in media analysis, in order to continue gaining relevant work experience during my studies.
The programme was challenging with many long and sleepless nights at the library, but it was definitely worth the effort. The second semester offered us the possibility to choose our own modules in order to tailor our programme more closely to our needs. This also brought the two courses, MSc International Marketing and MSc International Management closer together and made the classes more interesting. My year at King’s has been an incredible experience I will always remember.
Staff profiles
International Marketing MSc
The MSc International Marketing delivers a unique programme which in addition to covering the core elements of international marketing, provides the opportunity for students to develop their interests in a range of contemporary marketing issues such as marketing and sustainability, marketing and new technologies, international business negotiations, marketing communications and the relationship between consumption, markets and culture. Because we teach what we research, students on the programme have access to expert and cutting-edge insights into these topics.
All of this is at a campus right in the centre of London, which provides ample opportunity and easy access to a wide range of companies, resources and cultural activities that enhance our research and teaching, and our students’ learning experience.