International Marketing

Module code: 7SSMM501
Credit level: 7
Credit value: 15
Semester:  Semester 1 (autumn) 
Assessment:  written examination/s 

The main aims of the module are:

• To provide an introduction to accounting and finance with an international focus
• To highlight the role of accounting and financial information both within and outside the organisation.
• To demonstrate the use of accounting information in planning and decision–making

Module code: 7SSMM503
Credit level: 7
Credit value: 15
Semester:  Semester 1 (autumn) 
Assessment:  written examination/s 

The purpose of this module is to teach the key applications of consumer behaviour theory in marketing practice by identifying and critically reviewing the literature and theories in the core areas of consumer behaviour, by exploring the role and influence of culture upon consumer behaviour decision-making, and by critically considering the interdisciplinary influences on consumer behaviour theory.

Module code: 7SSMM500
Credit level: 7
Credit value: 15
Semester:  Semester 1 (autumn) 
Assessment:  written examination/s 

The overall objective of this module is to provide students with a solid understanding of key academic debates in international marketing as well as to enable students to apply marketing tools to internationalization decisions. This will be achieved through the following aims:

1. to appreciate the complexity of international markets and international marketing through discussions on culture, marketing environments, and the diversity of managerial tasks;
2. to encourage critical thinking and theoretical analysis of problems in international marketing. Examples of key problems in international marketing are standardization versus adaptation, new market assessment, and new market entry;
3. to provide tools for the practical application of marketing theories and to provide opportunities for group interaction which is considered an essential part of the international marketing planning process.

Module code: 7SSMM502
Credit level: 7
Credit value: 15
Semester:  Semester 1 (autumn) 
Assessment:  written examination/s 

The aims of this module are to introduce and outline the importance of market systems within which producers and consumers act by: exploring the nature of different market systems and their impact on organisational strategy; examining the competitive conduct of firms in markets, discussing how environmental and societal conditions, including policy, influence organisations strategies and performance; and examining the relationship between markets, organisations and the interests of societies.

Module code: 7SSMM510
Credit level: 7
Credit value: 15
Semester:  Semester 2 (spring) 
Assessment:  coursework 

This module introduces students to research methods for the collection and analysis of quantitative and qualitative data. A variety of methods will be discussed in the context of the different theoretical traditions that underpin them. However the main purpose of the module is to prepare students for undertaking their MSc dissertations. Hence, on successful completion of this module students will be able to explain the different methodological approaches to social science research and investigations, apply qualitative as well as quantitative techniques to gather and analyze empirical data, discuss the key issues and steps in carrying out a research project, and develop and prepare a research proposal.

Module code: 7SSMM506
Credit level: 7
Credit value: 15
Semester:  Semester 2 (spring) 
Assessment:  coursework 

The aims of the module are to introduce and outline the core areas of and theoretical approaches to branding in the international marketplace; explore the role and influence of the cultural and creative industries upon international marketing; introduce students to the cultural and creative industries in international markets and explore the role of new technology in developing brands and markets. The course will cover the following topics; introduction to branding theory; unpacking the elements of brands; the intersection of art and commerce; concepts of value; the development of the marketplace; physical and virtual markets; modernism and postmodernism; understanding the market through film; globalisation and cultural artifacts; building brands through cross promotion; case study session.

Module code: 7SSMM505
Credit level: 7
Credit value: 15
Semester:  Semester 2 (spring) 
Assessment:  written examination/s 

The explosion of international business activities has had a marked impact on our lifestyles, income and on the economic environment in general. Companies are forced to seek international trade and investment opportunities in distant markets. Doing business overseas is, however, still considered to be a difficult task. Often we hear stories about unsuccessful encounters between business executives from different cultures mainly because they are not able to communicate and negotiate effectively with each other. Treating negotiations as a technique that can be learned and adapted to international business relations, this module deals with four main inter-related themes: conflict resolution, business negotiations skills, the cross-cultural communication and management of cultural differences in international business deals, and ethical issues in doing business abroad.

Module code: 7SSMM111
Credit level: 7
Credit value: 15
Semester:  Semester 2 (spring) 
Assessment:  coursework 

The purpose of this module is:

• To identify global financial accounting issues arising for multinationals from both conceptual and technical angles within the context of International Financial Reporting Standards, UK General Accepted Accounting Principles (GAAP) and US GAAP
• To engender an understanding of contemporary issues in financial reporting from an investor perspective
• To provide tools to analyse financial statements and draw inferences about the performance of a firm to foster an ability to understand and apply equity valuation models

Module code: 7SSMM514
Credit level: 7
Credit value: 15
Semester:  Semester 2 (spring) 
Assessment:  written examination/s 

Concept of integrated marketing communications (IMC); marketing communications' impact on consumer behaviour; Organisation and management of marketing communications in an international context; Tools and media of advertising and marketing communications' campaign.

Module code: 7SSMM123
Credit level: 7
Credit value: 15
Semester:  Semester 2 (spring) 
Assessment:  written examination/s 

The aims of the module are to introduce students to different theories and conceptions of corporate governance and to examine the distinctiveness of national forms of corporate governance in comparative perspective. The module will focus on the identification of the processes through which international patterns of corporate governance are emerging and changing in a context of increasingly global markets and how such changes affect the position of different stakeholder groups within the firm.

Module code: 7SSMM512
Credit level: 7
Credit value: 15
Semester:  Semester 2 (spring) 
Assessment:  coursework 

The aims of this module are to introduce and explore the impact of new technological developments on international marketing practice, research and communication; explore the relationship between societal and technological developments, marketing and consumption; examine how new technologies are used to create new relationships between producers and consumers of goods and services on international market places; and to discuss the ways in which to assess the effectiveness of technologically enhanced marketing practices.