International Management

Module code: 7SSMM103
Credit level: 7
Credit value: 15
Semester:  Semester 1 (autumn) 
Assessment:  written examination/s 

Perspectives on comparative management; Analysis of management decision areas; Charting broad geographical clusters; Analysis of national systems, in a representative range of countries; The role of supranational bodies and institutions and the case of the European Union; The nature and process of globalisation; Approaches to the analysis of national cultures; The comparative analysis of selected management decision areas; Convergence, divergence, and transference.

Module code: 7SSMM102
Credit level: 7
Credit value: 15
Semester:  Semester 1 (autumn) 
Assessment:  written examination/s 

Multinational financial management - an overview; International investment appraisal; The determination of exchange rates -international parity conditions and other forecasting models; Valuation models of bonds and equities; Derivatives - futures, options and forward contracts; Exchange rate risk management; International mergers and acquisitions; Multinational capital budgeting and the cost of capital; Long term financing; International accounting differences and harmonization; Multinational transfer pricing; Accounting for intellectual capital.

Module code: 7SSMM101
Credit level: 7
Credit value: 15
Semester:  Semester 1 (autumn) 
Assessment:  written examination/s 

The Global Trade and Investment Environment; Forms of International Business; Globalisation, Competitive Advantage and Business Strategy; Theories of the Multinational Enterprise; International Business and International Trade Theory; Strategy and the Multinational Enterprise; Location of MNE Activity; The Choice of Entry Mode; The Organisation of MNE Activity; Governments and MNEs; The Effects of MNEs on Host and Home Economies; Case Studies of Business Strategies in Manufacturing; Case Studies of Business Strategies in the Service Sector.

Module code: 7SSMM104
Credit level: 7
Credit value: 15
Semester:  Semester 1 (autumn) 
Assessment:  written examination/s 

Establishing differences between domestic and international marketing; analysis & planning for international markets; market entry strategy and modes; marketing in emerging markets; marketing and culture; communication and the international promotions mix; international product and brand positioning decisions; pricing, financing and payments in international markets.

Module code: 7SSMM100
Credit level: 7
Credit value: 15
Semester:  Semester 2 (spring) 
Assessment:  written examination/s 

Research design, Key stages in the research process, Basic concepts in research analysis.

Module code: 7SSMM506
Credit level: 7
Credit value: 15
Semester:  Semester 2 (spring) 
Assessment:  coursework 

The aims of the module are to introduce and outline the core areas of and theoretical approaches to branding in the international marketplace; explore the role and influence of the cultural and creative industries upon international marketing; introduce students to the cultural and creative industries in international markets and explore the role of new technology in developing brands and markets. The course will cover the following topics; introduction to branding theory; unpacking the elements of brands; the intersection of art and commerce; concepts of value; the development of the marketplace; physical and virtual markets; modernism and postmodernism; understanding the market through film; globalisation and cultural artifacts; building brands through cross promotion; case study session.

Module code: 7SSMM505
Credit level: 7
Credit value: 15
Semester:  Semester 2 (spring) 
Assessment:  written examination/s 

The explosion of international business activities has had a marked impact on our lifestyles, income and on the economic environment in general. Companies are forced to seek international trade and investment opportunities in distant markets. Doing business overseas is, however, still considered to be a difficult task. Often we hear stories about unsuccessful encounters between business executives from different cultures mainly because they are not able to communicate and negotiate effectively with each other. Treating negotiations as a technique that can be learned and adapted to international business relations, this module deals with four main inter-related themes: conflict resolution, business negotiations skills, the cross-cultural communication and management of cultural differences in international business deals, and ethical issues in doing business abroad.

Module code: 7SSMM111
Credit level: 7
Credit value: 15
Semester:  Semester 2 (spring) 
Assessment:  coursework 

The purpose of this module is:

• To identify global financial accounting issues arising for multinationals from both conceptual and technical angles within the context of International Financial Reporting Standards, UK General Accepted Accounting Principles (GAAP) and US GAAP
• To engender an understanding of contemporary issues in financial reporting from an investor perspective
• To provide tools to analyse financial statements and draw inferences about the performance of a firm to foster an ability to understand and apply equity valuation models

Module code: 7SSMM118
Credit level: 7
Credit value: 15
Semester:  Semester 2 (spring) 
Assessment:  written examination/s 

The main aims of the module are:

• To examine the relationship between national institutions and HRM and answer why and to what extent companies located in different countries implement distinct practices of compensation, work design, training, and workforce flexibility.
• To identify key HRM issues and challenges facing the multinational organizations
• To understand the particular roles of HRM in successful management of multinational firms.

Module code: 7SSMM514
Credit level: 7
Credit value: 15
Semester:  Semester 2 (spring) 
Assessment:  written examination/s 

Concept of integrated marketing communications (IMC); marketing communications' impact on consumer behaviour; Organisation and management of marketing communications in an international context; Tools and media of advertising and marketing communications' campaign.

Module code: 7SSMM123
Credit level: 7
Credit value: 15
Semester:  Semester 2 (spring) 
Assessment:  written examination/s 

The aims of the module are to introduce students to different theories and conceptions of corporate governance and to examine the distinctiveness of national forms of corporate governance in comparative perspective. The module will focus on the identification of the processes through which international patterns of corporate governance are emerging and changing in a context of increasingly global markets and how such changes affect the position of different stakeholder groups within the firm.

Module code: 7SSMM512
Credit level: 7
Credit value: 15
Semester:  Semester 2 (spring) 
Assessment:  coursework 

The aims of this module are to introduce and explore the impact of new technological developments on international marketing practice, research and communication; explore the relationship between societal and technological developments, marketing and consumption; examine how new technologies are used to create new relationships between producers and consumers of goods and services on international market places; and to discuss the ways in which to assess the effectiveness of technologically enhanced marketing practices.