International Business, Comparative Management & Marketing

Consumer socialisation; consumer culture; brand management; consumption and marketing of fashion.

+44 (0)20 7848 3979

Interaction and experience of museums and other cultural organisations; interaction in retail and shopping environments; health care interaction; social media; ethnomethodology; ethnography; video analysis of interaction.

+44 (0)20 7848 4314

Technology management in emerging economies; The impact of offshoring on technical skills generation in advanced economies; Economic and technology policymaking in developing countries under globalization.

020 7848 4533

Retailing; culture; cross-border knowledge management; internationalisation.

+44 (0)20 7848 4522

My primary interest is in marketing in the creative industries/ arts marketing. I am particularly interested in marketing film, music, visual art and theatre. I am more broadly interested in the interplay between marketing and society.  I adopt interpretive research methods such as observation, interviews, diary studies etc.

020 7848 3882

0207 848 3882

Interplay between institutional and corporate change in the field of corporate governance. Using a historical institutionalist approach, he analyses the way in which institutions influence corporate actors’ behaviour and how this behaviour, in turn, shapes the institutional setting. He adopts a comparative perspective with a focus mainly on small European states.

+44 (0)20 7848 4633

Arts consumption; arts marketing; symbolic, experiential and aesthetic consumption; the consumer interest and empowerment; consumer culture.

+44 (0)20 7848 4630

Pervez Ghauri completed his PhD at Uppsala University Sweden, where he also taught for several years. He received an Honorary Doctor of Economics degree from Turku School of Economics and Management (Finland) in 2005. He also held leadership positions at the University of Uppsala (Sweden), Norwegian School of Management (Norway), and University of Groningen (Netherlands). He served as a visiting professor at Michigan State University (USA), University of International Business and Economics (China), Robert Schuman University (France), Henrick-Heine University (Germany), Maastricht University (Netherlands), Vaasa University (Finland) and Lund University (Sweden). Professor Ghauri’s principal research areas are market driving strategies, international business, international marketing and international business negotiations. He has published twenty two books including: The Internationalization of the Firm (with Peter Buckley), International Marketing (with Cateora), Managing Opportunity Development in Business Networks (with Johanson and Hadjikhani), International Business Negotiations (with Usunier), Research Methods in Business Studies (with Gronhaug) and Doing Business in Emerging Markets (with Cavusgil). In addition he is editor for the book series on International Business and Management published by Elsevier Science. He is also author of more than 60 journal articles in journals such as: Journal of International Business Studies, Journal of Business Research, Journal of World Business, Management International Review, Industrial Marketing Management, International Marketing Review and European Journal of Marketing. Professor Ghauri is elected Vice President of Academy of International Business (AIB Worldwide), member of the board for European International Business Academy (EIBA), Fellow for EIBA and the founding editor of International Business Review, an ISI journal that is also official journal of EIBA. He has served on the board of Academy of International Business (AIB UK) and as chair for international business track for the British Academy of Management (BAM). He has served as conference Chair for a number of conferences including: AIB UK, AMS Biannual, CIMaR and IMP. He also serves as Editor for Europe for the Journal of World Business. Professor Ghauri has served as a consultant to a number of organisations such as: Airbus Industries, Ericsson, Philips, Ministry of Foreign Affairs Netherlands and Norwegian Export Council. Professor Ghauri is often consulted by national media to comment on current affairs and has appeared on BBC, Sky News, and ITV television as well as BBC radio 4.

020 7848 4254

020 7848 4254

International entrepreneurship and strategy; resource-based view of the firm.

+44 (0)20 7848 3720

Comparative HRM; industrial relations in multinational enterprises; comparative management systems.

+44 (0)20 7848 4092