CMCI wins Leverhulme Early Career Fellowship
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CMCI is happy to announce that Dr. Ofra Koffman (currently Research Fellow at the School of Health and Social Care, University of Greenwich) has won one of the prestigious Early Career Fellowships from the Leverhulme Trust. There were 650 applications for just 76 fellowships nationally. The fellowship lasts two years, and begins in September 2010.
Dr Koffman will be based at CMCI working with Professor Ros Gill on a project entitled ‘Girl Power: the Global Biopolitics of Girlhood’. The abstract of the research is as follows: Adolescent girls hold the key to ending world poverty. This is the claim underpinning the initiative titled ‘The Girl Effect’ promoted by a coalition of organisations including Nike, the UN and the World Bank. A new media campaign utilising the branding expertise of the corporate partners, is a central part of this initiative. The research will have three central goals: to put on record the development of this initiative, examine it in the context of contemporary constructions of ‘the girl’ and explore the emerging relationships between, branding, new media, corporate social responsibility and global biopolitics.
Dr Koffman will be based at CMCI working with Professor Ros Gill on a project entitled ‘Girl Power: the Global Biopolitics of Girlhood’. The abstract of the research is as follows: Adolescent girls hold the key to ending world poverty. This is the claim underpinning the initiative titled ‘The Girl Effect’ promoted by a coalition of organisations including Nike, the UN and the World Bank. A new media campaign utilising the branding expertise of the corporate partners, is a central part of this initiative. The research will have three central goals: to put on record the development of this initiative, examine it in the context of contemporary constructions of ‘the girl’ and explore the emerging relationships between, branding, new media, corporate social responsibility and global biopolitics.