Business in Context by David Needle

Fifth Edition of David Needle's widely used textbook Business in Context has been published. The book gives a broad introduction to business but examines it within a series of interactive contexts and highlights the latest developments. David Needle is a Senior Teaching Fellow in Management at the Department of Management.
 
“ This new edition remains the definitive introduction to the widely popular ‘business in context’ model that integrates business activities into broader internal and external contexts. The text is up-to-date, taking into account recent developments in the economy, while new cases reflect recent concerns in the business community, public authorities and wider society.” Professor Ludo Gelders, Katholieke Universiteit, Leuven
 
“ This is an excellent textbook, which thoroughly deserves a place on the reading lists of all undergraduate business courses. A great textbook just got even better.” Dr. David Sunderland, Reader, University of Greenwich.