International business and marketing
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The international business and marketing (IB&M) research group conducts inter-disciplinary theoretical and empirical research on the nature and extent of international business activities. Members of the group examine international aspects of key management and marketing issues such as corporate governance, consumer behaviour, and strategy. International business exposes managers to business situations that are very diverse across cultures and regions. The IB&M group approaches international business research from both a comparative and cross-cultural perspective. Researchers explore how differences between countries and regions impact firm and human activities.
Current members of the IB&M group have specific regional expertise in the UK, Germany, Central and Eastern Europe, North America, China and the rest of Asia. Our group is distinct in that it combines both comparative and cross-cultural perspectives.
Recent research involves several common themes:
Corporate governance
Research in this area focuses on issues of decision-making among corporate stakeholders. Particular emphasis is placed on how corporate governance is linked to related management issues such as finance, business strategy, the business life cycle, human resource management and the diversity of financial, legal and political institutions across countries.
Marketing
This research emphasizes both firms level marketing activities and consumer behaviour, in the international context. Of particular interest are marketing decisions about products, markets, and international buyer/supplier networks.
Multinational enterprises
Research in this area emphasizes how various elements of firm strategy (entry-exit, global value chains, mergers/acquisitions, human resource management, and technology transfer) are shaped by host and home country settings.
Strategy
This research emphasizes strategic decision-making and competitive advantage in an international context. Particular emphasis is placed on foreign direct investments choices, issues of strategic marketing, alliance formation, and how diverse social networks influence access to venture capital, entrepreneurial opportunities, and resources.
