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Marketing Management with International Marketing (India) (Module)

Module description

This module teaches you the key principles of marketing planning and strategic marketing in an international context.  It will focus on the external environment of firms and the four Ps of marketing, (place, product, promotion & price) applying the theories and concepts to the management of the marketing function within businesses. The module will also include an element of International Marketing and consider the importance of market research, segmentation, targeting, and positioning, as well as global market entry strategies. 

Key information

This module will run from 29 May 2017 - 9 June 2017 and will take place at our host institution, Lady Shri Ram College at the University of Delhi in India.  The application deadline for this programme will be 1 May 2017. 

Learning outcomes and objectives

By the end of the module, you should have:

  • understood the fundamentals of implementing marketing functions in an organisation
  • evaluated the social, legal, political and ethical concerns in marketing
  • understood customer markets
  • analysed the global and international issues effecting the choices and the direction of international marketing
  • understood the tools and the scope of international marketing research and apply the skills to plan international marketing decisions

This is an example timetable so content and timings are subject to change.

Staff information

Michael Bedward MBA, Teaching Fellow, King’s College London

Teaching pattern

  • Lectures
  • Seminars and tutorials
  • Supervised field work
  • Private study

Module assessment - more information

  • 1 x written group marketing plan (3500 words) - 85%
  • 1 x 10 minutes group presentation of marketing plan - 15%

Key information

Module code 4ZKB0007

Credit level 4

Assessment coursework presentation/s

Credit value Classes can often be taken for credit towards degrees at other institutions, and are examined to university standards. To receive credit for King's summer classes, contact your home institution to ask them to award external credit. This class is equivalent to an undergraduate degree module and usually awarded 3-4 US credits or 7.5 ECTS.

Semester summer session 1

Study abroad module No