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Our International Marketing MSc study program will provide you with the skills to undertake a critical analysis of strategic international marketing issues. This specialist course is ideal for students who want to work in the increasingly complex areas of marketing management, marketing consultancy and media related careers.
You will develop the ability to analyse, evaluate and manage market opportunities within an international context and prepare for a career in both large and smaller enterprises.
You will gain a high-level and rigorous understanding of the theory and practice of international marketing.
We offer in-depth studies of critical insights into marketing decision-making in a global marketing context.
Opportunities to gain specialised qualifications through the leading professional body for marketers worldwide with the Chartered Institute of Marketing (CIM) Graduate Gateway.
Our programme is also offered on a part-time basis. Find out more.
Application status Open
Duration 1 year FT / 2 years PT, September to September
Study mode Full-time, Part-time
Credit value UK 180 / ECTS 90
Programme accreditations The Chartered Institute of Marketing (CIM) has awarded King’s College London a Graduate Gateway against the MSc in International Marketing. In order to take this up students must pass the MSc with a mark of 50% or more and send evidence of graduation to the CIM membership. You can find further details here: http://www.cim.co.uk/community/career-hub/graduate-gateway/
Course intake 80 FT, 60 PT
Course leaders Professor Stuart Barnes (Programme Director for full-time programme)
Professor Douglas West (Programme Director for part-time programme)
Professor Stuart Barnes (Programme Director for full-time programme)
Professor Douglas West (Programme Director for part-time programme)
Course contact for further information Postgraduate Admissions Team, Admissions Office tel: +44 (0)20 7848 7000 fax: +44 (0)20 7848 7200
Postgraduate Admissions Team, Admissions Office tel: +44 (0)20 7848 7000 fax: +44 (0)20 7848 7200
Course contact form Postgraduate admissions enquiry form
Awarding institution King's College London
Faculty Faculty of Social Science & Public Policy
Department Department of Management
Visit our admissions webpages to view our English language entry requirements.
1st Class or good 2:1 class undergraduate degree (65 per cent or above in the UK marking system) or an equivalent overseas qualification in any subject area.
Applications must be made online using King's online application portal and a non-refundable application fee of £50 applies. Your application will be assessed by academic staff in the department; we aim to process all applications within four to six weeks, but during February, March and holiday periods, applications may take longer to process.
A personal statement is required. Please provide a statement that shows how your own interests are linked to the programme. In this statement please describe your academic background, your reasons for applying for this programme and what you hope to gain from it, including any relevant experience, strengths, ambitions or research interests. Note: while not a requirement, some familiarity with data analysis/statistical software, such as Microsoft Excel, is recommended.
The deadline for applications for September 2017 entry is 31st March 2017. After this date, programmes will remain open if places are available, and programmes will be closed as soon as they are full, so we encourage you to submit your application as soon as possible. For programmes with spaces remaining, no further applications will be accepted from non-EU (Overseas) nationals after 30th July 2017 or from UK/ EU nationals after 3rd September 2017.
This International Marketing MSc course will enable you to develop the professional knowledge and marketing skills required to work effectively in this increasingly complex environment, while also enhancing your ability to think strategically about critical marketing issues and challenges.
Our research-intensive programme will also allow you to develop additional crucial insights into international marketing. We use various educational approaches to help you develop essential decision-making skills, and link marketing theory with practice through case study analysis, computer simulation, exercises and experiments and traditional lectures.
Initially, you will explore International Marketing, Marketing Theory and Practice, Marketing Strategy and Planning, Consumer Behaviour and key research modules. You will then choose a range of optional modules that reflect your academic interests before completing a Dissertation in International Marketing Research worth 60 credits. The thesis will allow you to draw on your prior knowledge and research skills by planning and completing a combination of library and empirical research project.
The study programme is highly flexible, giving you the opportunity to choose a range of additional modules to reflect your interests. You must study modules with a total of 180 credits to complete the programme. If you are studying full-time, you will complete the course in one year, from September to September.
If you are following the part-time study pathway, you will typically complete the required modules in the first year and the optional modules of your choice and the dissertation in the second and final year.
Our course prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). It is suitable for students who want to work in marketing management, marketing consultancy, media and related careers.
We use lectures, seminars and group tutorials to deliver most of the modules on the programme. You will also be expected to undertake a significant amount of independent study.
The primary method of assessment for this course is a combination of written examinations, coursework, individual or group projects, presentations, case studies and multiple-choice tests. For some modules you will be assessed on your participation and this includes attendance, and there may also be weekly tasks that are set on KEATS.
Lectures, seminars & feedback
Per 15 credit module
· 10 to 11 three-hour sessions which typically consist of a combination of lectures, case discussion and class activities; although there may be some variation in the precise format.
· Approximately 120-130 hours.
· Two dissertation workshops, four hours one-to-one supervision.
· Approximately 592 hours self-study and project work.
International Marketing (15 credits)
Marketing Theory and Practice (15 credits)
Consumer Behaviour (15 credits)
Marketing Strategy and Planning (15 credits)
Research in Marketing (15 credits)
Research Project (Dissertation) (60 credits)
You are also required to take 45 credits from a range of optional modules that may typically include:
International Services Marketing (15 credits)
Business to Business Marketing (15 credits)
Marketing Analytics (15 credits)
Digital Marketing (15 credits)
International Marketing Communications (15 credits)
Brand Management (15 credits)
King’s College London reviews the modules offered on a regular basis to provide up-to-date, innovative and relevant programmes of study. Therefore, modules offered may change. We suggest that you keep an eye on the course finder on our website for updates.
International Marketing MSc
Enrolling in King's International Marketing MSc programme was a great decision. The programme helped increase both my theoretical and practical knowledge of marketing, and has definitely helped pave the way to a successful career.
Marketing Communications Manager, Kantar
Lessons taught by King's MSc International Marketing professors promoted and inspired creativity, as they encouraged students to query business scenarios - allowing for formulation of pragmatic solutions for future application. After completing my studies, I went on to become Marketing Communications Manager at Kantar; home to the world's leading research, data and insight companies.
In coming to King’s my plan was to broaden my knowledge of marketing, and to apply it in practice. I have achieved that but what came with it was the chance to live and study in a truly international environment.
In the heart of London
Discover the advantages of studying at one of the top 25 universities in the world and take a look at our central London campuses.
£10,950 p.a. (2017/18)*
£25,950 p.a. (2017/18)*
£5,475 p.a. (2017/18)*
£12,975 p.a. (2017/18)*
*These tuition fees may be subject to additional increases in subsequent years of study, in line with King’s terms and conditions.
Please note: Current regulations allow some students to pay UK tuition fees on the basis of their EU citizenship or residency. Until these eligibility criteria are changed, the EU tuition fee will remain the same as the UK tuition fee.
When you receive an offer for this course you will be required to pay a non-refundable deposit to secure your place. The deposit will be credited towards your total fee payment.
The UK/EU deposit is £500.
The INTERNATIONAL deposit is £2,000.
Please visit our web pages on fees and funding for more information.
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