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International Marketing MSc

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Our International Marketing MSc study program will provide you with the skills to undertake a critical analysis of strategic international marketing issues. This specialist course is ideal for students who want to work in the increasingly complex areas of marketing management, marketing consultancy and media related careers.


Key benefits

  • You will develop the ability to analyse, evaluate and manage market opportunities within an international context and prepare for a career in both large and smaller enterprises.

  • You will gain a high-level and rigorous understanding of the theory and practice of international marketing.

  • We offer in-depth studies of critical insights into marketing decision-making in a global marketing context.

  • Opportunities to gain specialised qualifications through the leading professional body for marketers worldwide with the Chartered Institute of Marketing (CIM) Graduate Gateway.

Our programme is also offered on a part-time basis. Find out more.

Key information

Application status Open

Duration 1 year FT / 2 years PT, September to September

Study mode Full-time, Part-time

Credit value UK 180 / ECTS 90

Programme accreditations The Chartered Institute of Marketing (CIM) has awarded King’s College London a Graduate Gateway against the MSc in International Marketing. In order to take this up students must pass the MSc with a mark of 50% or more and send evidence of graduation to the CIM membership. You can find further details here:

Course intake 80 FT, 60 PT

Course leaders

Professor Stuart Barnes (Programme Director for full-time programme)

Professor Douglas West (Programme Director for part-time programme)

Further details

Course contact for further information

Postgraduate Admissions Team, Admissions Office
tel: +44 (0)20 7848 7000
fax: +44 (0)20 7848 7200

Course contact form Postgraduate admissions

Awarding institution King's College London

Faculty Faculty of Social Science & Public Policy

DepartmentSchool of Management & Business



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Course detail


This International Marketing MSc course will enable you to develop the professional knowledge and marketing skills required to work effectively in this increasingly complex environment, while also enhancing your ability to think strategically about critical marketing issues and challenges.

Our research-intensive programme will also allow you to develop additional crucial insights into international marketing. We use various educational approaches to help you develop essential decision-making skills, and link marketing theory with practice through case study analysis, computer simulation, exercises and experiments and traditional lectures.

Initially, you will explore International Marketing, Marketing Theory and Practice, Marketing Strategy and Planning, Consumer Behaviour and key research modules. You will then choose a range of optional modules that reflect your academic interests before completing a Dissertation in International Marketing Research worth 60 credits. The thesis will allow you to draw on your prior knowledge and research skills by planning and completing a combination of library and empirical research project.

The study programme is highly flexible, giving you the opportunity to choose a range of additional modules to reflect your interests. You must study modules with a total of 180 credits to complete the programme. If you are studying full-time, you will complete the course in one year, from September to September.

If you are following the part-time study pathway, you will typically complete the required modules in the first year and the optional modules of your choice and the dissertation in the second and final year.

Course purpose

Our course prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). It is suitable for students who want to work in marketing management, marketing consultancy, media and related careers.

Further literature

Course format and assessment

We use lectures, seminars and group tutorials to deliver most of the modules on the programme. You will also be expected to undertake a significant amount of independent study.

The primary method of assessment for this course is a combination of written examinations, coursework, individual or group projects, presentations, case studies and multiple-choice tests. For some modules you will be assessed on your participation and this includes attendance, and there may also be weekly tasks that are set on KEATS.


Lectures, seminars & feedback


Per 15 credit module

·         10 to 11 three-hour sessions which typically consist of a combination of lectures, case discussion and class activities; although there may be some variation in the precise format.

·         Approximately 120-130 hours.

Dissertation module

·         Two dissertation workshops, four hours one-to-one supervision.

·         Approximately 592 hours self-study and project work.


Year 1

Required Modules

Required Modules

  • International Marketing (15 credits)

  • Marketing Theory and Practice (15 credits)

  • Consumer Behaviour (15 credits)

  • Marketing Strategy and Planning (15 credits)

  • Research in Marketing (15 credits)

  • Research Project (Dissertation) (60 credits) 

Optional Modules

Optional Modules

You are also required to take 45 credits from a range of optional modules that may typically include:

  • International Services Marketing (15 credits)

  • Business to Business Marketing (15 credits)

  • Marketing Analytics (15 credits)

  • Digital Marketing (15 credits)

  • International Marketing Communications (15 credits)

  • Brand Management (15 credits)

King’s College London reviews the modules offered on a regular basis to provide up-to-date, innovative and relevant programmes of study. Therefore, modules offered may change. We suggest that you keep an eye on the course finder on our website for updates.

Entry requirements & how to apply

Visit our admissions webpages to view our English language entry requirements.

1st Class or good 2:1 class  undergraduate degree (65 per cent or above in the UK marking system) or an equivalent overseas qualification in any subject area.


Application procedure

Applications must be made online using King’s online application portal and a non-refundable application fee of £50 applies.

Your application will be assessed by academic staff in the department; we aim to process all applications within four to six weeks, but during February, March and holiday periods, applications may take longer to process. 

Personal statement and supporting information

A personal statement is required. Please provide a statement that shows how your own interests are linked to the programme. In this statement please describe your academic background, your reasons for applying for this programme and what you hope to gain from it, including any relevant experience, strengths, ambitions or research interests. Note: while not a requirement, some familiarity with data analysis/statistical software, such as Microsoft Excel, is recommended. 

Application closing date

We recommend that you submit your application as soon as possible.  Our first application deadline was the 31st March 2017.  Applications will remain open if places are available and programmes will be closed as soon as they are full.  For programmes with spaces remaining, no further applications will be accepted from non-EU (Overseas) nationals after 30th July 2017 or from UK/ EU nationals after 3rd September 2017.

Help and support

If you don't have a suitable qualification for direct entry to a UK university, or if English isn't your first language, our academic preparation courses can help you get ready for study in the UK.

Preparation courses

Fees and funding

  • Full time UK fees: £10,950 p.a. (2017/18)*
  • Full time overseas fees: £25,950 p.a. (2017/18)*
  • Part time UK fees: £5,475 p.a. (2017/18)*
  • Part time overseas fees: £12,975 p.a. (2017/18)*

Please note: Current regulations allow some students to pay UK tuition fees on the basis of their EU citizenship or residency. Until these eligibility criteria are changed, the EU tuition fee will remain the same as the UK tuition fee. 

*These tuition fees may be subject to additional increases in subsequent years of study, in line with King’s terms and conditions.


When you receive an offer for this course you will be required to pay a non-refundable deposit to secure your place. The deposit will be credited towards your total fee payment.

The UK/EU deposit is £500.

The INTERNATIONAL deposit is £2,000. 

  • If you receive an offer on or before 31st March 2017, payment is due by 30th April 2017.
  • If you receive an offer between 1st April 2017 and 30th June 2017, payment is due within one month of receiving the offer.
  • If you receive an offer between 1st July 2017 and 31st July 2017, payment is due within two weeks of receiving the offer.
  • If you receive an offer on or after 1st August 2017, payment is due within one week of receiving the offer.

If you are a current King’s student in receipt of the King's Living Bursary you are not required to pay a deposit to secure your place on the programme. Please note, this will not change the total fees payable for your chosen programme.

Additional costs/expenses

In addition to the costs above, you can also expect to pay for: 

  • Books if you choose to buy your own copies 
  • Clothing for optional course related events and competitions 
  • Library fees and fines 
  • Personal photocopies 
  • Printing course handouts 
  • Society membership fees 
  • Stationery 
  • Graduation costs
  • Travel costs for travel around London and between campuses 

Please visit our web pages on fees and funding for more information.

Financial help and support

Visit the fees and funding webpages to find out more about bursaries, scholarships, grants, tuition fees, living expenses, student loans and other financial help available at King's.

Career prospects

Further information coming soon.

Career destinations

Graduates have gained a range of marketing related posts (eg product manager to market researcher) in organisations varying from multi-national corporations to small and medium-sized enterprises.


Next steps

View our postgraduate guide

Learn more about postgraduate degree programmes at King's. Download or view our guide in PDF format.

Download guide

View online

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Page last modified on 18 May 2017.