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Our MSc International Marketing prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). It is suitable for students who want to work in marketing management, marketing consultancy, media and related careers.
Our programme is also offered on a part-time basis, allowing you to continue your professional activities alongside this master's, with classes provided in intensive weekend sessions. Find out more.
Application status Open
Duration 1 year FT / 2 years PT, September to September
Study mode Full-time, Part-time
Credit value UK 180 / ECTS 90
Programme accreditations The Chartered Institute of Marketing (CIM) has awarded King’s College London a Graduate Gateway against the MSc in International Marketing. In order to take this up students must pass the MSc with a mark of 50% or more and send evidence of graduation to the CIM membership. You can find further details here: http://www.cim.co.uk/community/career-hub/graduate-gateway/
Course intake 80 FT, 60 PT
Course leaders Professor Stuart Barnes (Programme Director for full-time programme)
Professor Douglas West (Programme Director for part-time programme)
Professor Stuart Barnes (Programme Director for full-time programme)
Professor Douglas West (Programme Director for part-time programme)
Course contact for further information Postgraduate Admissions Team, Admissions Office tel: +44 (0)20 7848 7429 fax: +44 (0)20 7848 7200 https://www.kcl.ac.uk/study/postgraduate/apply/enquiry-form.aspx
Postgraduate Admissions Team, Admissions Office tel: +44 (0)20 7848 7429 fax: +44 (0)20 7848 7200 https://www.kcl.ac.uk/study/postgraduate/apply/enquiry-form.aspx
Course contact email firstname.lastname@example.org
Awarding institution King's College London
Faculty Faculty of Social Science & Public Policy
Department Department of Management
Visit our admissions webpages to view our English language entry requirements.
1st Class or good 2:1 class undergraduate degree (65 per cent or above in the UK marking system) or an equivalent overseas qualification in any subject area.
Applications must be made online using King's online application portal and a non-refundable application fee of £40 applies. Your application will be assessed by academic staff in the department; we aim to process all applications within four to six weeks, but during February, March and holiday periods, applications may take longer to process.
A personal statement is required. Please provide a statement that shows how your own interests are linked to the programme. In this statement please describe your academic background, your reasons for applying for this programme and what you hope to gain from it, including any relevant experience, strengths, ambitions or research interests. Note: while not a requirement, some familiarity with data analysis/statistical software, such as Microsoft Excel, is recommended.
The deadline for applications is 1 July 2016 for 2016 entry. Applications will be considered subject to the availability of places, thus we encourage you to submit your application as soon as possible. Please note that funding deadlines may be earlier.
Our programme is delivered by a group of world-renowned scholars, with expertise and practical experience in international marketing. It is highly international, with a faculty from over 10 countries and a diverse student body from all regions of the world.
The international scope of our marketing programme will appeal to students with or without a marketing background who wish to embark on a career in marketing. King’s is a research-intensive university and our programme makes reference to research findings in order to provide additional insights into international marketing. Various educational approaches are utilised to enable you to develop your decision-making skills and link marketing theory and practice such as case study analysis, computer simulation, exercises and experiments as well as traditional lectures.
After completing a series of core modules you may pursue electives in a range of areas including brand management, digital and business-to-business marketing, and international marketing communications.
A part-time option is also offered with an MBA-type delivery of our MSc, with classes provided over intensive weekends.
Our course prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). It is suitable for students who want to work in marketing management, marketing consultancy, media and related careers.
Written examination for all compulsory modules combined with coursework in some cases. A combination of coursework, presentations and written examinations for optional modules. Research project and dissertation.
International Marketing MSc
Enrolling in King's International Marketing MSc programme was a great decision. The programme helped increase both my theoretical and practical knowledge of marketing, and has definitely helped pave the way to a successful career.
Marketing Communications Manager, Kantar
Lessons taught by King's MSc International Marketing professors promoted and inspired creativity, as they encouraged students to query business scenarios - allowing for formulation of pragmatic solutions for future application. After completing my studies, I went on to become Marketing Communications Manager at Kantar; home to the world's leading research, data and insight companies.
In coming to King’s my plan was to broaden my knowledge of marketing, and to apply it in practice. I have achieved that but what came with it was the chance to live and study in a truly international environment.
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£10,500 p.a. (2016/17)*
£24,750 p.a. (2016/17)*
£5,250 p.a. (2016/17)*
£12,375 p.a. (2016/17)*
*This tuition fee is subject to annual increases.
When you receive an offer for this course you will be required to pay a non-refundable deposit to secure your place. The deposit will be credited towards your total fee payment.
The deposit is £1,000 – Home/EU and £2,000 – Overseas (2016/17)
If you receive an offer on or before 31 March 2016, payment is due by 30 April 2016.
If you receive an offer between 1 April and 30 June 2016, payment is due within one month of receipt of the offer.
If you receive an offer between 1 and 31 July 2016, payment is due within two weeks of receipt of the offer.
If you receive an offer on or after 1 August 2016, payment is due within one week of receipt of the offer.
Please visit our web pages on fees and funding for more information.
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