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International Marketing MSc



Prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). Suitable for students who want to work in marketing management, marketing consultancy, media and related careers.

Key benefits

  • Provides a high-level and rigorous understanding of the theory and practice of international marketing.

  • Develops insights into marketing decision-making in a global marketing context.

  • Engages in critical thinking and applied decision-making.

  • The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. King’s College London has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degree, which ensures we are equipping students with the best opportunities for a successful marketing career.

  • Unrivalled location, in the heart of London

Key information

Application status Open

Duration One year FT, September to September

Study mode Full-time, Part-time

Credit value UK 180/ECTS 90

Course intake 80 FT.

Course leaders

Professor Stuart Barnes (Programme Director)

Course contact for further information

Postgraduate Admissions Team, Admissions Office
tel: +44 (0)20 7848 7429
fax: +44 (0)20 7848 7200


Course contact email

Awarding institution King's College London

Faculty Faculty of Social Science & Public Policy

Department Department of Management


Entry requirements & how to apply

Visit our admissions webpages to view our English language entry requirements.

1st Class or good 2:1 class  undergraduate degree (65 per cent or above in the UK marking system) required in a social science related area (e.g. management, economics, psychology, history, sociology, law or other appropriate social science subject) or an equivalent overseas qualification. 

Please note a science/engineering degree may be considered where social science skills have been an important component of the degree or a candidate has significant marketing practice experience.

Application procedure

An application fee of £40 applies (non-refundable). Your application will be assessed by academic staff in the department; we aim to process all applications within four to six weeks, but during February, March and holiday periods, applications may take longer to process.

Personal statement and supporting information

Please provide a personal statement that shows how your own interests are linked to the programme. In this statement please describe your academic background, your reasons for applying for this programme and what you hope to gain from it, including any relevant experience, strengths, ambitions or research interests.

Application closing date

The deadline for applications is 01 April 2016 for 2016 entry. Prior to this date all applications will be given equal consideration and considered on their individual merits. After this date applications will be considered subject to the availability of places, thus we encourage you to submit your application as soon as possible. Please note that funding deadlines may be earlier.


Course detail


This programme is delivered by a group of world-renowned scholars, with expertise and practical experience in international marketing. It is highly international, with faculty from over ten countries and a diverse student body from all regions of the world.

The international scope of this marketing programme will appeal to students with or without a marketing background who wish to embark on a career in marketing. King’s is a research intensive university and the programme makes reference to research findings in order to provide additional insights into international marketing. Various educational approaches are utilised to enable you to develop your decision-making skills and link marketing theory and practice such as case study analysis, computer simulation, exercises and experiments as well as traditional lectures.

After completing a series of core modules students may pursue electives in a range of areas including brand management, digital and business to business marketing, and international marketing communications.

Course purpose

Prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). Suitable for students who want to work in marketing management, marketing consultancy, media and related careers.

Further literature

Subject brochure

Course format and assessment

Written examination for all compulsory modules combined with coursework in some cases. A combination of coursework, presentations and written examinations for optional modules. Research project and dissertation.

Extra information

On the part-time programme the modules will be offered on a block basis either over some part of the weekend or out of term time.

Part-time programme structure

Year 1

Term 1:
Consumer Behaviour (compulsory)
Marketing Theory & Practice (compulsory)

Term 2:
International Marketing (compulsory)
Marketing Strategy & Planning (compulsory)

Year 2

Term 1:
Research in Marketing (compulsory)
Elective module

Term 2:
Two elective modules




Career prospects

Graduates have gained a range of marketing related posts (e.g. product manager to market researcher) in organisations varying from multi-national corporations to small and medium sized enterprises. 



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Fees and funding

Full time tuition fees - Home/EU

£10,500 p.a. (2016/17)*

Full time tuition fees - Overseas

£24,750 p.a. (2016/17)*

Part time tuition fees - Home/EU


Part time tuition Fees - Overseas


*This tuition fee is subject to annual increases.

Please visit our web pages on fees and funding for more information.


Next steps

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Learn more about postgraduate degree programmes at King's. Download or view our guide in PDF format.

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