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External Relations Directorate

Branding

Kingsway-windows

Brand refers to the strategic development, delivery and ongoing support of how we represent King's to the outside world in all our communications and sits within the Marketing Department.

We’re here to act as a central hub for any digital, creative or branding queries, and to provide the necessary tools and resources for colleagues and partners to use the King’s identity to its full potential. We maintain the creative toolkit of logos, coats of arms, fonts, imagery, maps and corporate identity guidelines.

Whether it’s for print, online or a routine document, guidance, information and templates are available, and our detailed intranet pages will act as a one-stop shop for King’s staff and students. On these pages you can find out about:

  • King’s corporate visual identity
  • House style for written material
  • Commissioning graphic design, photography and print
  • Web and social media
  • Branded stationery

Resources and branded templates are available to download, including:

  • Corporate identity guidelines
  • Word and PowerPoint templates
  • Research poster templates

Please visit the Brand & Marketing intranet pages for more guidance on how to use the King's brand (King's login required).

If you're an external supplier, or working with an external supplier, who needs access to the King's logo please fill in our form below and get in contact with any further queries.

Contact us

Contact us at brand@kcl.ac.uk for further advice, guidance and support. 

Request the King's logo

If you work or study at King's, please check our internal pages to see if what you require is already available and find out more about how we use the King's logo.

  • The King’s brand is globally recognised and is synonymous with our distinguished status and history. It commands respect and loyalty and carries highly valuable brand equity.
  • Your name
  • Will the logo be used to demonstrate:
  • Is the project
  • How will the logo be used?
  • Permission and approval
    Please be aware that permission to use the King's logo would be granted for this specific project only and we can choose to withdraw this permission at any time.
  • Brand not only gives permission for use of the King's logo but also reserves the right to approve how the logo is used. To get final approval you must submit a visual to brand@kcl.ac.uk before going live or going into production. We aim to process your request within 5 working days.
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