7AAIMI01 Global Media Industries: Perspectives and Approaches
Module convenor: Dr Bridget Conor
Teaching pattern: 10 x 2 hour workshops
This module provides students with a broad critical introduction to the main perspectives and approaches related to the study of the (global) media industries. The module will consider these industries on a global scale by, 1) examining the global interconnectedness of the media industries (in terms of workforce, capital, consumption, etc.), and 2) taking a global perspective on the nature of the media industries through the use of international case studies and examples. In doing so, the module attempts to go beyond predominantly Western approaches and discussions to give students a global perspective on the nature of the media industries.
This module aims to:
- Examine the current extent of the global reach and integration of the media industries;
- Interrogate the global distribution of access to the means to produce, distribute and consume media;
- Consider the relationship between formal industry structures and the concomitant informal processes of media production, distribution and consumption;
- Analyse the important role that regions and nations still play in this globalised media environment;
- Examine how creative labour opportunities and practices are adapting to the global media industrial environment;
- Consider the role that intellectual property has to play in the global media industries and the extent to which it is controlled (or not) by international agreements, national laws and local behaviours;
- Investigate the continuing role of digitalisation in disrupting both formal and informal processes of media production, distribution and consumption
On successful completion of this module, students will be able to demonstrate their ability to:
- Reflect upon the role that the media industries have to play in processes of globalisation and cultural imperialism;
- Understand the intersections between the formal media industries and their informal counterparts;
- Examine how global media industries and processes co-exist with, influence and challenge national and regional policies and regulations;
- Analyse how the products produced by global media industries circulate amongst audiences;
- Interrogate the role of digitalisation and other technological developments in shaping national, regional and global media flows;
- Critique how the increasingly globalised processes of media production influence individual and institutional working practices.
1 x 4,000 word essay (100%)
Students are reassessed in the failed elements of assessment and by the same methods as the first attempt.