7AAIMI03 Media Industry Innovations: Collaborative Project
Module convenor: Dr Anthony McKenna
Teaching pattern: 10 x 2 hour tutorial
This module investigates the contemporary media industries through a collaborative project, focusing on generating innovative responses to current debates and media industry analysis. It provides students with an arena for the synthesis of knowledge gained in the other core modules. Students engage in the application of theories and concepts in a real life project, responding to industry practices, policies, and trends through formulating creative and critical intervention. In groups and under the guidance of the module co-ordinator, students conduct independent research and produce a portfolio of the identified issue and a creative and practical response. Through weekly workshops, the tutors support student-led approaches to theoretical and conceptual application of media industries research in the collaborative projects, utilising digital platforms as outlets where applicable.
This module aims to:
- Identify opportunities to innovation in response to the challenges and current debates within the media industries
- Consider the key problems pertaining to production, content and markets with reference to real life examples
- Engage critically and analytically with key issues within the media industries by formulating responses
- Develop transferable skills through collaborative group work
- Provide learning experiences that bridge theory and practice
On successful completion of this module, students will be able to demonstrate their ability to:
- Understand real life challenges and debates within the media industries and examine innovative responses
- Apply theoretical and critical approaches to case studies
- Develop practical and transferable skills: collaboration, communication, project management, presentation, use of appropriate media outlets, including digital resources
- Communicate project findings in written, verbal and visual forms, including digital resources
- Develop organisational skills and business planning
- Balsom, Erika.2017. After Uniqueness: A History of Film and Video Art in Circulation. NY: Columbia University Press.
- Curtin, Michael. 2016. Precarious Creativity: Global Media, Local Labor. Oakland, Calif: University of California Press.
- De Valck,Marjike; Jan Teurlings. 2013. After the Break: Television Theory Today. Amsterdam: Amsterdam University Press.
- Freeman, Matthew. 2016. Industrial Approaches to Media: A Methodological Gateway to Industry Studies. London: Palgrave Macmillan.
- Holt, Jennifer; Alisa Perren. 2011. Media Industries: History, Theory, and Method. Chichester: Wiley.
- Ibrus, Indrek; Carlos A. Scolari. 2012. Crossmedia Innovations: Texts, Markets, Institutions. Frankfurt am Main: Peter Lang.
- Johnson, Derek; Derek Kompare; Avi Santo. 2014. Making Media: Work Cultures of Management in the Entertainment Industries. NY: NYU Press.
- Miller, Daniel et. Al. 2016. How the World Changed Social Media. London: UCL Press.
- Wasko, Janet; Graham Murdock; Helena Sousa. 2011. The Handbook of Political Economy of Communications. Chichester: Wiley-Blackwell.
50% Individual development portfolio
50% Group applied work
Students are reassessed in the failed elements of assessment and by the same methods as the first attempt.
The modules run in each academic year are subject to change in line with staff availability and student demand so there is no guarantee every module will run. Module descriptions and information may vary depending between years.