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Jonathan Gross

Dr Jonathan Gross

Jonathan GrossTeaching Fellow and Researcher

Address  Room 2.11 Chesham Building
Strand Campus, King's College London
London WC2R 2LS



Dr Gross’s work focuses on questions of cultural participation, policy and management. Since joining CMCI in 2015, he has been involved in a series of research projects - leading to publications including Towards Cultural Democracy and Caring for Cultural Freedom - which together provide a new approach to understanding ‘cultural opportunity’, identifying new directions for cultural practice and policy in the UK.

Jonathan has previously held research and teaching positions at the Universities of Leeds, Liverpool and Sheffield. At the University of Leeds Jonathan worked on an AHRC Cultural Value project investigating the relationships between participation in the arts and wellbeing, and on the evaluation of Arts Council England’s Arts Fundraising and Philanthropy programme. At the Sheffield Performer & Audience Research Centre (SPARC), Jonathan led the research activity on the collaborative project Understanding Audiences for the Contemporary Arts, working with cultural organisations and their participants across Birmingham. 

Jonathan studied Social & Political Sciences at Trinity College Cambridge, European Culture at University College London, and Humanities & Cultural Studies at the London Consortium. His PhD thesis was an ethnographic study of the BBC Proms.

Research interests and PhD supervision
  • Cultural participation & audiences
  • Amateur & everyday creativity
  • Cultural democracy & cultural value
  • Cultural organisations & cultural eco-systems
  • UK & international cultural policy
Jonathan uses research methods drawn from across the humanities and social sciences to investigate relationships between cultural participation, the (social, organisational and policy) environments in which it takes place, and questions of value.
Selected publications
  • Gross, J. (2018) ‘Creativity Off the Clock: Re-Conceptualizing Creative Careers’, in Martin. L & Wilson, N. (Eds.) The Palgrave Handbook of Creativity at Work. Basingstoke: Palgrave.
  • Wilson, N. & Gross, J. (2017) Caring for Cultural Freedom: An Ecological Approach to Supporting Young People’s Cultural Learning. A New Direction.
  • Wilson, N., Gross, J. & Bull, A. (2017) Towards Cultural Democracy: Promoting Cultural Capabilities for Everyone. King’s College London.
  • Pitts, S & Gross, J. (2017) ‘Audience Exchange: Cultivating Peer-to-Peer Dialogue at Unfamiliar Arts Events’. Arts and the Market. Volume 7, Issue 1.
  • Gross, J. & Pitts, S. (2016) ‘Audiences for the contemporary arts: Exploring varieties of participation across art forms in Birmingham’. Participations: Journal of Audience and Reception Studies. Volume 13, Issue 1. 

Jonathan teaches on both CMCI’s MA programmes: Arts & Cultural Management and Cultural & Creative Industries.

Prior to working at King’s, he has taught on MA programmes in Culture, Creativity and Entrepreneurship (University of Leeds), Music Management (University Sheffield), and on a number of BA programmes at Birkbeck College, University of London. 

Expertise and public engagement

Jonathan is a regular contributor to events within the cultural sector, as well as within academia. He has shared his research with cultural practitioners at many locations across the UK, including events held at the West Yorkshire Playhouse, the Cheltenham Music Festival, the Barbican Centre, The Museum of London, and Theatre Royal Drury Lane.

Jonathan’s research typically explores possibilities for affecting change, working with policymakers, cultural organisations and publics to explore initiatives they might implement in response to (and through) the research process. He has also conducted a number of programme evaluations, directly informing the development of specific cultural projects.


full research profile
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