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Sophie Bishop

Simone VentureTeaching Fellow in Digital Economy and Society









I have recently completed a PhD at the University of East London, examining the political economy of beauty vlogging on YouTube, algorithmic materialities and self-optimisation practices on the platform. I holds an MA and a BA(hons) from the University of Sussex. I am the incoming Social Media Editor for the journal Feminist Media Studies.

My research interests lie at the intersection of gender studies and platform studies. They are informed by my time working in Digital Marketing industries for global beauty and entertainment brands. I have founded, and host, a successful comedy night at the Wardrobe Theatre, aiming to bring diverse voices to the comedy scene.  

Research interests and PhD supervision
  • Everyday understandings and theorisations of algorithms
  • Inequalities and the political economy of platforms
  • Visibilities on platforms, and in other digital ecosystems    
Selected publications
  • Bishop, S. (2018). Fetishisation of the “offline” in feminist media research. Feminist Media Studies18(1), 143-147.
  • Bishop, S. (2018). Anxiety, panic and self-optimization: Inequalities and the YouTube algorithm. Convergence24(1), 69-84.
I teach across topics relating to the politics and inequalities of social media platforms and in other online spaces. My focus is on the everyday experiences and uses of social media platforms, in addition to the economic and organisational structures of these ‘new’ media
Expertise and public engagement

I was a guest on the BBC Radio Four podcast Unpopped’s YouTube episode, and have contributed to Radio One’s Newsbeat to discuss YouTube’s algorithmic changes. 

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