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Alessandro Gandini

Dr Alessandro Gandini

gandiniLecturer in Digital Media Management and Innovation

Tel +44 (0)20 7848 1040 
Address Department of Digital Humanities
S3.25, Strand Building
King’s College London
London WC2R 2LS 




Alessandro is a sociologist who conducts research on the intersection between digital media and work, qualitative digital research methods, digital culture and the collaborative economy. He is a Lecturer in Digital Media Management and Innovation at the Department of Digital Humanities, and teaches at both undergraduate and postgraduate level.

He holds a Ph.D. in Sociology from the University of Milan and has worked on the EU-FP7 funded project “P2Pvalue” at the Centre for Digital Ethnography at the same University, studying commons-based peer production at an international level as part of a team led by Prof. Adam Arvidsson.

He has joined King’s in 2016 after working as lecturer in the Media department at Middlesex University. His first book, The Reputation Economy, on the role of reputation across networks of freelancers in the knowledge economy, is published with Palgrave Macmillan. 

Research Interests and PhD supervision
  • Digital work and platforms
  • Innovation, collaborative economy, P2P
  • Digital cultures and sociality
  • Knowledge economy and the creative industries
  • Qualitative digital research methods

Alessandro welcomes applications for PhD projects across all his areas of interest.  

For more details, please see his full research profile.

Selected publications
  • Gandini, A. (2016) The Reputation Economy. Understanding knowledge work in digital society. Basingstoke: Palgrave Macmillan.
  • Gandini, A. (2016). Digital work: Self-branding and social capital in the freelance knowledge economy. Marketing Theory16(1), 123-141.
  • Gandini, A., Pais, I., & Beraldo, D. (2016). Reputation and trust on online labour markets: the reputation economy of Elance. Work Organisation, Labour and Globalisation10(1), 27-43.
  • Gandini, A. (2015). The rise of coworking spaces: A literature review. Ephemera: theory & politics in organization15(1), 193.
  • Caliandro, A. and Gandini, A. (forthcoming) Qualitative Research in Digital Environments. London: Routledge. 
Alessandro teaches on the BA Digital Culture and across various programmes at MA level in the Department of Digital Humanities. 
Expertise and Public Engagement

Alessandro has presented at various international conferences in the area of sociology, media studies, marketing and management, and has been involved in the Digital Sociology Study Group at the British Sociological Association. He has been active in journalism and writing mainly in Italy, contributing for various outlets including Corriere della Sera – La Nuvola del Lavoro, Wired, cheFare, Doppiozero amongst others.


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