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Dr Cristina Moreno Almeida

British Academy Postdoctoral Fellow

Tel +44 (0)20 7848 1381 
Address Department of Digital Humanities
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King’s College London
London WC2R 2LS  



Dr Cristina Moreno Almeida is British Academy Postdoctoral Fellow researching Digital Cultures in Morocco.

Cristina earned a BA in Translation and Interpretation at the University of Las Palmas de Gran Canaria and a second BA in Arabic Philology at the University of Barcelona where she worked two years as an assistant editor and TA.

She obtained an MA in Arabic Literature at the School of Oriental and African Studies (SOAS) where she started to be interested in researching contemporary Moroccan cultural production.

For her PhD, she joined the Centre for Cultural, Literary and Postcolonial Studies (CCLPS) also at SOAS to work in a project that looked at youth culture and rap music in contemporary Morocco.

After completing her PhD, Cristina worked as Research Officer at the LSE Middle East Centre and the Media and Communications Department on the project 'Personalised Media and Participatory Culture'. This project aimed at studying media and networks of participation among young people in Jordan, Morocco, Tunisia and the UAE.

Currently, Cristina’s research as British Academy fellow is focused on the role of new and social media in Morocco specifically analysing the social, cultural and political implications of disseminating cultural production exclusively using an online platforms.

Research Interests

·       Digital Cultures in North Africa and the Middle East

·       Youth and urban cultures

·       Hip hop and popular music

·       Non-western languages

·       Nationalism and patriotism in postcolonial era in MENA region.

Selected Publications

Book monograph

Moreno-Almeida, C. 2017. Rap Beyond ‘Resistance’: Staging Power in Contemporary Morocco. London: Palgrave McMillan

Peer Reviewed Articles

Moreno-Almeida, C., 2017. “Reporting on selective voices of resistance: secularism, class and Islamist rap.” International Journal of Cultural Studies, pp. 1-17. Available at:

Banaji, S & Moreno-Almeida, C. 2017. “‘From Passion to Activism?’ the politics, communications and creativity of participatory networks in the MENA region”. LSE Middle East Centre Paper Series. Available at:

Moreno-Almeida, C. 2015. “The politics of taqlidi rap: Reimagining Moroccanness in the era of global flows.” Journal of North African Studies 21 (1), pp. 116-131. Available at:

Moreno-Almeida, C., 2013. “Unraveling Distinct Voices in Moroccan Rap: Evading Control, Weaving Solidarities and Building New Spaces for Self-expression.” Journal of African Cultural Studies, Special Issue: Contemporary Moroccan Cultural Production: Between Dissent and Co-optation 25 (3), pp. 319-332. Available at:

Expertise and Public Engagement

Cristina has been the invited speaker for different organisations such as the Spanish National Association of Nurses (2011) and cultural centres such as the Euro-Arab Centre in Barcelona (2013).

Cristina is committed to the development of strategies learned through her research that allow young artists in Morocco to launch their careers. She has been involved in cultural projects such as the project Pop-Up Studios with the British Council, which provides training and professional studio sessions to young artists in Morocco, and the event ‘Visa For Music’, a meeting space for musicians from Africa and the Middle East. Cristina has also organised concerts and lectures within the framework of different cultural projects such as “Fábrica de Rimas/Fabrique des Rimes” (Rhyme Factory) that aims at connecting young people from Colombia, Spain and Morocco through hip hop culture. In the same vein, she has participated in KCL Arabic Week to promote the importance of studying cultures in their own languages by presenting her research on rap music in Morocco to a non-academic audience.

Among the other events she has participated in are panel discussions and workshops with civil society association such as “Islam, Orientalism, and Feminism” at the museum Es Baluards in Mallorca, Spain after which she was interviewed by the newspaper Ara Catalunya ( She has also spoken at the Raine's Foundation School in London on issues of gentrification comparing Marrakech and East London.

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