MSc in Digital Marketing
Our MSc in Digital Marketing programme is theory and research driven. It seeks to develop the critical and analytical capabilities of the participants through rigorous academic study. The programme, recognising the importance of digital marketing in the business world, aims to provide you with knowledge of both strategic and tactical use of digital marketing. You will explore different aspects of digital marketing including digital consumer behaviour, digital marketing communications, analytics, branding, social media marketing, and neuromarketing among others.
Through your study, you will be able to appreciate different theoretical bases for marketing decisions and how current research is applicable to such decisions in a digital business environment while being mindful of social responsibility and sustainability.
MSc in International Marketing
Develop all the skills you’ll need for a career in international marketing. The MSc in International Marketing provides crucial insights into the industry – as well as the means to apply this knowledge to real scenarios.
Through computer simulation, exercises, experiments, and lectures you’ll learn how to think strategically and make critical decisions.
You’ll explore a wide range of subjects, including international marketing, marketing theory and practice, marketing strategy and planning, and consumer behaviour. You can also develop your own specialism by choosing optional modules in areas that interest you.
Executive MSc in Strategic Marketing
Looking to develop your marketing strategy skills and advance your career? Our Executive MSc in Strategic Marketing aims to enable professionals already working in marketing (or adjacent roles) to accelerate their careers and position themselves as future marketing leaders.
The course will enable you to develop the professional knowledge and marketing skills required to work effectively in this complex marketing environments, while also enhancing your ability to think strategically about critical issues and challenges that face marketers.
Marketing is essential for crafting attractive market offerings, conveying value to target consumers, supplying consumers and capturing that value from consumers. The Department of Marketing’s research uncovers the theoretical boundaries of marketing and tests new ways of conceptualising the subject.
We’re interested in everything from consumer behaviour to marketing strategy.
Themes
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Marketing innovation
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Consumer culture theory
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Responsible business
The department’s research is regularly published in highly ranked journals, such as the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Service Research, and more. Our researchers are highly cited internationally, and many members sit on the editorial review boards of highly prestigious journals.
Research projects
Principal investigators:
Ilia Protopapa.
An investigation of students’ perception of Diversity & Inclusion for different racial groups, using virtual focus groups using artificial intelligence.
Project status: Ongoing
Principal investigators:
Chahna Gonsalves.
Democratizing assessment rubrics: Making assessment rubrics more accessible for international students.
Project status: Ongoing
Principal investigators:
Katharina Charlotte Husemann,
Anica Zeyen,
Leighanne Higgins.
Layers of Vision is an exhibition that explores the perspectives of blind and partially sighted artists living in a world made for sighted people.
Project status: Ongoing
Principal investigators:
Gillian Brooks,
Giana M Eckhardt.
Our study examines the relationship between the fashion industry and the sharing economy, specifically peer-to-peer fashion rentals styled by influencers.
Project status: Ongoing
Principal investigators:
Anna Dubiel,
Prokriti Mukherji.
We study how to reach buyers of complex new services in subsistence marketplaces with the help of various marketing tools and how to raise insurance literacy.
Project status: Ongoing
The Department of Marketing combines our world-class research to tackle the challenges facing our communities, at home and abroad. The department has close collaboration with a variety of international, national and local organisations and universities.
For example, postgraduate marketing students tackle real-world marketing challenges in London, with modules in e-services marketing, corporate sustainability and more, aimed at improving local communities and raising environmental awareness using the latest theoretical and practical marketing approaches.
Partners on these projects have included the London Wildlife Trust, the Bat Conservation Trust, King’s Culture, Mercato Metropolitano and the Crown Estates.
Many collaborative works have been created between the marketing academic staff and artists, aiming to solve one issue or another through the arts and marketing. Layers of Vision, a collaboration between Dr Katharina Husemann and several visually impaired artists, explores the experiences and perspectives of blind and partially sighted (BPS) artists and how we can make the arts more accessible.
Dr Anna Dubiel and Prokriti Mukherji worked with artist team Something & Son, on how we can reduce human-wildlife conflict in countries where subsistence farming is common, using a board game as a tool.
Sustainability is a major focus of impact work in the department, with work involving responsible consumption in fashion, King’s Business School accreditation with NUS’ Green Impact Awards, and the department’s researchers’ work on King’s Business School’s new Centre for Sustainable Business.
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Professor of Marketing & Innovation
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Senior Lecturer (Associate Professor) in Strategic Marketing
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Lecturer in Marketing
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PhD Student in Marketing
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PhD Student in Marketing
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Vice Dean, Education
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PhD Student in Marketing
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PhD Student in Marketing
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Lecturer (Assistant Professor) in Marketing Technology and Innovation
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Teaching Fellow in Marketing
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Lecturer (Assistant Professor) in Marketing
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PhD Student