Jayne has taught Brand Management on our International Marketing Master’s degree for seven years, and now also teaches foundation marketing to undergraduates. Previously, for thirteen years she worked with major corporates and global agency clients, designing and delivering large-scale programmes to develop their marketing capabilities. Her own Master’s dissertation was on internal marketing to engage staff with service and brand visions in their companies.
Jayne’s work in corporate training and executive education drew on her practitioner experience in commodities, industrial, B2B, B2C and services marketing. Within internal posts and as an Agency Director leading strategy and creative teams, she has developed marketing, communications or capability solutions for more than fifty companies, which over time have included clients such as: Apple computers; NatWest; Lloyds Bank; GE companies; Cisco; Institute of Actuaries; WPP/J. Walter Thompson; O2/Telefonica, to name a few.
Jayne’s current research interests include education innovation; brand engagement/disengagement and transformative services.