Professor of Accounting, Accountability and Financial Management
Accounting & Financial Management
King's Business School
30 Aldwych, London
Alex Preda is Professor of Accounting, Accountability and Financial Management at King's Business School. He holds a PhD from the University of Bielefeld. Prior to joining King’s College London he worked at the University of Edinburgh and at the University of Konstanz.
Alex's principal research activities relate to global financial markets, and his research interests include: strategic behaviour in financial markets; decision-making and cognitive processes in electronic anonymous markets; market automation and trading technologies; valuation processes in markets; the role of communication in decision-making processes; the public understanding of finance; the governance of global finance.
Alex has recently conducted an ESRC-funded research project, Technology, Action and Cognition in Online Anonymous Markets: A Sociological Study of Non-institutional Traders and is investigator on Evaluation Practices in Financial Markets, a five-year project funded by the European Research Council, working together with colleagues from the University of Edinburgh and the London School of Economics.