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Douglas  West

Professor Douglas West

Professor of Marketing

Research interests

Marketing

Contact Details

Douglas West is Professor of Marketing in King's Business School. His research interests include creative and risky decision-making in the advertising business; heuristic versus algorithmic decision-making by managers when choosing creative projects; marketing budgeting decision-making; the role and propensity for companies to adopt e-marketing and m(mobile)-marketing.

View CV

Location: Room (N)2.05

30 Aldwych, London, WC2B 4BG

The School is based at the Strand Campus and located at Bush House

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