KBS_Icon_questionmark link-ico
Shintaro Okazaki

Professor Shintaro Okazaki

Professor of Marketing

Research interests

Marketing

Contact Details

Shintaro Okazaki is Professor of Marketing at King’s College London. He obtained his Ph.D. from the Autonomous University of Madrid, Spain.

Shintaro has authored over 100 articles and book chapters on advertising and marketing over his career.  Further information about Shintaro's research can be found on Google Scholar.

Shintaro is the current Editor-in-Chief of Journal of Advertising. He also serves on the Editorial Review Boards of the Journal of Advertising Research, International Journal of Advertising, Journal of Public Policy & Marketing, International Marketing Review, International Journal of Market Research, and Internet Research, among others. Shintaro is a Past-President of the European Advertising Academy.

His honours include the KDDI Foundation Best Researcher Award, the Journal of Advertising Best Paper Award, Mobile Marketing Association Best Academic of the Year, International Journal of Market Research Best Reviewer Award, and International Journal of Advertising Best Reviewer Award.

He has been invited as guest speaker at the Villanova School of Business (Distinguished Speaker and International Research Fellow), San Diego State University, Birkbeck University of London, University of Klagenfurt, Vienna University of Economics and Business, University of Antwerp, University of Göttingen, Copenhagen Business School, and Kobe University, among others.

Shintaro has more than 20 years industry experience, and held a managerial position at Citibank N.A. in Tokyo.

Currently accepting new PhD students.

Research Profile

View CV

 Publications:

Okazaki, S., Navarro, A., Mukherji, P., & Plangger, K. (2017). The curious versus the overwhelmed: Factors influencing QR codes scan intention. Journal of Business Research.

Okazaki, S., Benavent-Climent, A., Navarro, A., & Henseler, J. (2015). Responses when the earth trembles: the impact of community awareness campaigns on protective behavior. Journal of Public Policy & Marketing, 34(1), 4-18.

Okazaki, S., & Taylor, C. R. (2013). Social media and international advertising: theoretical challenges and future directions. International Marketing Review, 30(1), 56-71.

Okazaki, S., & Mendez, F. (2013). Perceived ubiquity in mobile services. Journal of Interactive Marketing, 27(2), 98-111.

Location: Room (N)2.17

30 Aldwych, London, WC2B 4BG

The School is based at the Strand Campus and located at Bush House

Discover King’s Business School

Undergraduate courses

Undergraduate courses

Our undergraduate courses explore modern business and organisational management theory and practice

Postgraduate education

Postgraduate courses

We create socially responsible leaders of the future. Ready to start your postgraduate journey?

Executive education

Executive education

Our open and bespoke courses will help you transform your business and support you at each step

Research & expertise

Research & expertise

Find out why we are ranked 8th in the UK for our highly regarded research and the impact we make