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Shintaro Okazaki

Professor Shintaro Okazaki

Professor of Marketing

Research interests


Contact Details

Shintaro Okazaki is Professor of Marketing at King’s College London. Shintaro's research focuses on consumer responses to marketing communications, social media and digital marketing, value co-creation and customer engagement, global branding and cross-cultural advertising, social marketing and consumer vulnerability, and digital corporate social responsibility (CSR), among others.

Shintaro has authored over 100 articles and book chapters on advertising and marketing over his career. Shintaro is the current Editor-in-Chief of Journal of Advertising. He also serves on the Editorial Review Boards of the Journal of Advertising Research, International Journal of Advertising, Journal of Public Policy & Marketing, International Marketing Review, International Journal of Market Research, and Internet Research, among others. Shintaro is a Past-President of the European Advertising Academy.


Location: Room (N)2.17

30 Aldwych, London, WC2B 4BG

The School is based at the Strand Campus and located at Bush House

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