KBS_Icon_questionmark link-ico
Shintaro Okazaki

Professor Shintaro Okazaki

Professor of Marketing

Research interests

Marketing

Contact Details

Shintaro Okazaki is Professor of Marketing at King’s College London. Shintaro's research focuses on consumer responses to marketing communications, social media and digital marketing, value co-creation and customer engagement, global branding and cross-cultural advertising, social marketing and consumer vulnerability, and digital corporate social responsibility (CSR), among others.

Shintaro has authored over 100 articles and book chapters on advertising and marketing over his career. Shintaro is the current Editor-in-Chief of Journal of Advertising. He also serves on the Editorial Review Boards of the Journal of Advertising Research, International Journal of Advertising, Journal of Public Policy & Marketing, International Marketing Review, International Journal of Market Research, and Internet Research, among others. Shintaro is a Past-President of the European Advertising Academy.

 

Location: Room (N)2.17

30 Aldwych, London, WC2B 4BG

The School is based at the Strand Campus and located at Bush House

Discover King’s Business School

Undergraduate courses

Undergraduate courses

Our undergraduate courses explore modern business and organisational management theory and practice

Postgraduate education

Postgraduate courses

We create socially responsible leaders of the future. Ready to start your postgraduate journey?

Executive education

Executive education

Our open and bespoke courses will help you transform your business and support you at each step

Research & expertise

Research & expertise

Find out why we are ranked 8th in the UK for our highly regarded research and the impact we make