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Shintaro Okazaki

Professor Shintaro Okazaki

Professor of Marketing

Research interests


Contact Details

Shintaro Okazaki is Professor of Marketing at King’s College London. He obtained his Ph.D. from the Autonomous University of Madrid, Spain.

Shintaro has authored over 100 articles and book chapters on advertising and marketing over his career.  Further information about Shintaro's research can be found on Google Scholar.

Shintaro is the current Editor-in-Chief of Journal of Advertising. He also serves on the Editorial Review Boards of the Journal of Advertising Research, International Journal of Advertising, Journal of Public Policy & Marketing, International Marketing Review, International Journal of Market Research, and Internet Research, among others. Shintaro is a Past-President of the European Advertising Academy.

His honours include the KDDI Foundation Best Researcher Award, the Journal of Advertising Best Paper Award, Mobile Marketing Association Best Academic of the Year, International Journal of Market Research Best Reviewer Award, and International Journal of Advertising Best Reviewer Award.

He has been invited as guest speaker at the Villanova School of Business (Distinguished Speaker and International Research Fellow), San Diego State University, Birkbeck University of London, University of Klagenfurt, Vienna University of Economics and Business, University of Antwerp, University of Göttingen, Copenhagen Business School, and Kobe University, among others.

Shintaro has more than 20 years industry experience, and held a managerial position at Citibank N.A. in Tokyo.

Currently accepting new PhD students.

Research Profile

View CV


Okazaki, S., Navarro, A., Mukherji, P., & Plangger, K. (2017). The curious versus the overwhelmed: Factors influencing QR codes scan intention. Journal of Business Research.

Okazaki, S., Benavent-Climent, A., Navarro, A., & Henseler, J. (2015). Responses when the earth trembles: the impact of community awareness campaigns on protective behavior. Journal of Public Policy & Marketing, 34(1), 4-18.

Okazaki, S., & Taylor, C. R. (2013). Social media and international advertising: theoretical challenges and future directions. International Marketing Review, 30(1), 56-71.

Okazaki, S., & Mendez, F. (2013). Perceived ubiquity in mobile services. Journal of Interactive Marketing, 27(2), 98-111.

Location: Room (N)2.17

30 Aldwych, London, WC2B 4BG

The School is based at the Strand Campus and located at Bush House

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