Please note that this event has passed.
The Department of Culture, Media and Creative Industries at King's College London has the pleasure of hosting a launch of the collection, published by the Oxford University Press, on Wednesday 9 December 2020.
To many, the technological aspects of projection often go unnoticed, only brought to attention during moments of crisis or malfunction. For example, when a movie theatre projector falters, the audience suddenly looks toward the back of the theatre to see a sign of mechanical failure. The history of cinema similarly shows that the attention to projection has been most focused when the whole medium is hanging in suspension. During Hollywood's economic consolidation in the '30s, projection defined the ways that sync-sound technologies could be deployed within the medium. Most recently, the digitization of cinema repeated this process as technology was reworked to facilitate mobility. These examples show how projection continually speaks to the rearrangement of media technology. Projection, therefore, needs to be examined as a pivotal element in the future of visual media's technological transition.
In Practices of Projection: Histories and Technologies, volume editors Gabriel Menotti and Virginia Crisp address the cultural and technological significance of projection. Throughout the volume, chapters reiterate that projection cannot, and must not, be reduced to its cinematic functions alone. Borrowing media theorist Siegfried Zielinksi's definition, Menotti and Crisp refer to projection as the "heterogeneous array of artefacts, technical systems, and particularly visual praxes of experimentation and of culture." From this, readers can understand the performative character of the moving image and the labour of the different actors involved in the utterance of the film text. Projection is not the same everywhere, nor equal all the time. Its systems are in permanent interaction with environmental circumstances, neighbouring structures, local cultures, and social economies. Thus the idea of projection as a universal, fully autonomous operation cannot hold. Each occurrence of projection adds nuance to a wider understanding of film screening technologies.
Gabriel Menotti (Lecturer in Film Editing & Multimedia, Federal University of Espírito Santo) and Virginia Crisp (Lecturer in Cultural & Creative Industries, King's College London) and other contributors.
This event is free to attend and all are welcome to attend. Please register your place online before 7 December.
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