Skip to main content
KBS_Icon_questionmark link-ico


Dr Cristina Moreno Almeida is British Academy Postdoctoral Fellow researching Digital Cultures in Morocco.

Cristina earned a BA in Translation and Interpretation at the University of Las Palmas de Gran Canaria and a second BA in Arabic Philology at the University of Barcelona where she worked two years as an assistant editor and TA.

She obtained an MA in Arabic Literature at the School of Oriental and African Studies (SOAS) where she started to be interested in researching contemporary Moroccan cultural production.

For her PhD, she joined the Centre for Cultural, Literary and Postcolonial Studies (CCLPS) also at SOAS to work in a project that looked at youth culture and rap music in contemporary Morocco.

After completing her PhD, Cristina worked as Research Officer at the LSE Middle East Centre and the Media and Communications Department on the project 'Personalised Media and Participatory Culture'. This project aimed at studying media and networks of participation among young people in Jordan, Morocco, Tunisia and the UAE.

Currently, Cristina’s research as British Academy fellow is focused on the role of new and social media in Morocco specifically analysing the social, cultural and political implications of disseminating cultural production exclusively using an online platforms.

Research Interests

  • Digital Cultures in North Africa and the Middle East
  • Youth and urban cultures
  • Hip hop and popular music
  • Non-western languages
  • Nationalism and patriotism in postcolonial era in MENA region.

For more details, please see her full research profile.

Expertise and Public Engagement

Cristina has been the invited speaker for different organisations such as the Spanish National Association of Nurses (2011) and cultural centres such as the Euro-Arab Centre in Barcelona (2013).

Cristina is committed to the development of strategies learned through her research that allow young artists in Morocco to launch their careers. She has been involved in cultural projects such as the project Pop-Up Studios with the British Council, which provides training and professional studio sessions to young artists in Morocco, and the event ‘Visa For Music’, a meeting space for musicians from Africa and the Middle East. Cristina has also organised concerts and lectures within the framework of different cultural projects such as “Fábrica de Rimas/Fabrique des Rimes” (Rhyme Factory) that aims at connecting young people from Colombia, Spain and Morocco through hip hop culture. In the same vein, she has participated in KCL Arabic Week to promote the importance of studying cultures in their own languages by presenting her research on rap music in Morocco to a non-academic audience.

Among the other events she has participated in are panel discussions and workshops with civil society association such as “Islam, Orientalism, and Feminism” at the museum Es Baluards in Mallorca, Spain after which she was interviewed by the newspaper Ara Catalunya ( She has also spoken at the Raine's Foundation School in London on issues of gentrification comparing Marrakech and East London.