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Dr Jennifer Pybus

Dr Jennifer Pybus

  • Academics

Lecturer in Digital Culture and Society

Research subject areas

  • Computer science
  • Arts, culture and media

Contact details


My research focuses on the diverse ways in which our digital lives are being datafied, turned into social big data that fuels our increasingly personalised, data intensive economy.  More specifically, I'm interested in questions around youth and privacy which relate to how third party ecosystems found on social media platforms, are transforming the advertising industry via the rise of data analytics and algorithmic processes. 

My current research looks at the politics of datafication and everyday life, specifically in relation to those critical points of tension that lie at the intersections between digital culture, Big Data and emerging advertising and marketing practices. Part of this work focuses on the political economy of social media platforms, display ad economies, the analytics of search engine optimization and the rise of new sites wherein data can be exchanged for value, particularly within the mobile ecosystem.

Research Interests & PhD Supervision

  • Big Data and everyday life
  • Social Media
  • Political economy of digital, algorithmically driven ecosystems
  • Processes of Datafication
  • Politics of Big Data 

For more details, please see her full research profile.


I teach across a broad range of issues in digital culture and society and big data and everyday life. My current focus and modules look at the political economy of big data as this relates to both advertising and politics, as well as digital methods. 

Expertise and Public Engagement