My research focuses on the diverse ways in which our digital lives are being datafied, turned into social big data that fuels our increasingly personalised, data intensive economy. More specifically, I'm interested in questions around youth and privacy which relate to how third party ecosystems found on social media platforms, are transforming the advertising industry via the rise of data analytics and algorithmic processes.
My current research looks at the politics of datafication and everyday life, specifically in relation to those critical points of tension that lie at the intersections between digital culture, Big Data and emerging advertising and marketing practices. Part of this work focuses on the political economy of social media platforms, display ad economies, the analytics of search engine optimization and the rise of new sites wherein data can be exchanged for value, particularly within the mobile ecosystem.
Research Interests & PhD Supervision
- Big Data and everyday life
- Social Media
- Political economy of digital, algorithmically driven ecosystems
- Processes of Datafication
- Politics of Big Data
For more details, please see her full research profile.
I teach across a broad range of issues in digital culture and society and big data and everyday life. My current focus and modules look at the political economy of big data as this relates to both advertising and politics, as well as digital methods.
Expertise and Public Engagement
- May 27, 2017, AlJazeera’s Listening Post. Facebook and the Ethics of Moderation: https://www.youtube.com/watch?v=dysyh7QBDnY
- May 23, 2017, BBC Newsnight to discuss the regulation of Facebook’s newsfeed and content.
- March 7, 2017, Sky News, on SnapChat’s IPO
- January 25, 2017, UAL Trump and the Media expert panel with Jonathan Freedland of the Guardian and Steven Erlanger of the New York Times.
- January 6, 2017, AlJazeera, The Inside Story: Should the Internet and Social Media be Policed? http://www.aljazeera.com/programmes/insidestory/2017/01/internet-social-media-policed-170106175855224.html
Pybus, J., 2019, Trump's Media War. Palgrave Macmillan, p. 227-240 13 p. Research output: Chapter in Book/Report/Conference proceeding - Chapter. DOIs: https://doi.org/10.1007/978-3-319-94069-4_14
Giles Greenway, Pybus, J., Cote, M. E. & Blanke, T., 18 Sep 2017, Personal Analytics and Privacy: An Individual and Collective Perspective - 1st International Workshop, PAP 2017, Held in Conjunction with ECML PKDD 2017, Revised Selected Papers. Springer Verlag, Vol. 10708. p. 110-121 11 p. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); vol. 10708 LNCS). Research output: Chapter in Book/Report/Conference proceeding - Conference paper. DOIs: https://doi.org/10.1007/978-3-319-71970-2_10
Pybus, J., Cote, M. E. & Gerbaudo, P., Dec 2016, In : Digital Culture and Society. 2, 2, p. 5-15 10 p. Research output: Contribution to journal - Article
Cote, M. & Pybus, J., Dec 2016, In : Digital Culture and Society. 2, 2, p. 75-92 17 p. Research output: Contribution to journal - Article. DOIs: https://doi.org/10.14361/dcs-2016-0206
Pybus, J., Cote, M. & Blanke, T., 1 Dec 2015, In : Big Data & Society. 2, 2, p. 1-10 10 p. Research output: Contribution to journal - Article. DOIs: https://doi.org/10.1177/2053951715616649
Pybus, J., Dec 2015, Networked Affect. Hillis, K., Paasonen, S. & Petit, M. (eds.). Cambridge, Massachusetts: MIT Press, p. 234-249 15 p. Research output: Chapter in Book/Report/Conference proceeding - Chapter