Strategic Marketing
Business, Leadership & Management
Course overview
In a marketplace defined by rapid change, shifting consumer expectations and technological disruption, strategic marketing has become a critical leadership capability. Our Strategic Marketing programme equips experienced marketing professionals with the frameworks, analytical tools and strategic mindset needed to navigate complexity and drive sustainable growth. The course blends cutting‑edge research from King’s Business School with practical insights you can apply immediately in your organisation - elevating your strategic influence and sharpening your analytical judgement.
28 September 2026 - 30 September 2026
Places: Available
Delivery mode: In person
Application deadline: 07 September 2026
Places: Available
Course features
Today’s marketing leaders must do more than react to change - they must anticipate it. This programme helps you elevate your strategic thinking, strengthen your decision‑making and build marketing strategies that deliver long‑term value.
Across three immersive days, you’ll work with world‑leading academics and industry experts to explore the forces reshaping marketing and develop the skills to lead with confidence.
|
Day 1: Strategising marketing |
Begin with a deep dive into the foundations of strategic marketing. You will explore: • How organisations build and sustain competitive advantage • How to use marketing intelligence to decode consumer behaviour • Strategic segmentation and audience prioritisation for high‑impact targeting This day sets the groundwork for a more analytical, insight‑driven approach to marketing strategy. |
|
Day 2: Value Proposition and Innovation |
Day two focuses on designing compelling value propositions and strengthening your brand’s market position. You will learn how to: • Craft differentiated, customer‑centric value propositions • Build effective brand positioning strategies • Integrate emerging marketing technologies to enhance performance The day concludes with an evening panel and networking reception with senior marketing leaders. |
|
Day 3: From Strategy to Execution |
Translate strategy into action with a focus on implementation, measurement and future‑readiness. You will examine: • How to convert strategic plans into operational marketing policies • How to balance marketing performance with sustainability, ethics and responsible growth • How to future‑proof your strategy using insights into emerging technologies and consumer trends |
Our expertise
King’s Business School is home to some of the world’s most influential marketing scholars. Our academics shape global marketing thinking through high‑impact research, editorial leadership and industry collaboration.
Their expertise ensures that every session is grounded in rigorous evidence, contemporary practice and real‑world relevance.
I highly recommend King’s Executive Education for anyone serious about gaining a competitive edge and advancing their strategic and technological capabilities. The interactions, case study discussions, and diverse perspectives from peers were remarkable, bringing fresh approaches and ideas into my toolkit.
It was impossible to come away not feeling invigorated and enriched. I would recommend this course for any marketer, at any stage of their career. It was impossible to come away not feeling invigorated and enriched.
Entry requirements
To ensure a high‑quality learning experience, participants should have relevant full‑time professional experience. This programme is ideal for:
- Marketing professionals responsible for campaigns & operations stepping into broader strategic responsibility
- Executives overseeing marketing, customers, brands or markets
- Senior managers seeking to refresh or consolidate their marketing expertise
- Entrepreneurs scaling their business and building strategic marketing foundations
Further information
By the end of the programme, you will be able to:
- Analyse complex marketing challenges and develop data‑driven strategic solutions
- Apply insights from world‑leading research to stay ahead of industry shifts
- Integrate emerging technologies - including generative AI, machine learning and immersive media - into your marketing strategy
- Design innovative marketing strategies, set measurable objectives, monitor performance, and maximise ROI
Credit value:
Not for credit
Duration:
3 days
This programme is delivered in person
Book a consultation with Nicole Yee, our Programme Expert, to find out more about this course.
Offered by:
Who will I be taught by
Senior Lecturer in Marketing
Professor of Marketing
Professor of Marketing & Innovation
Senior Lecturer in Strategic Marketing
Professor of Marketing
Discover more
