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Developing capacity

Personal effectiveness, mental toughness and emotional loyalty training; impact on recruitment and retention rates in four diverse provider social care organisations

Purpose

To evaluate a new training programme designed to reduce staff turnover rates in rural Cumbria by engendering ‘mental toughness’, ‘personal effectiveness’ and ‘emotional loyalty’ among managers and their staff. The evaluation explored how the training was implemented.

Timescale

2010 

Research team

Michelle Cornes and Jill Manthorpe (SCWRU)
Lesley Gill, Sandy Armstrong and Mark Bowes (Care Sector Alliance Cumbria)

Funding

Care Sector Alliance Cumbria (CSAC)

Methods

The evaluation was small scale due to resource constraints. Focus groups and interviews were carried out, informed by change theory.

Findings

Although it was not possible to see reduced staff turnover, the training was rated very highly. However, the ‘emotional loyalty’ part of the course was less well received. There were concerns about the overlap between the ‘emotional loyalty process’ and procedures for staff supervision and appraisal.

Output

Report

Cornes, M., Gill, L., Armstrong, S. & Bowes, M., (2010), 'Personal Effectiveness, Mental Toughness and Emotional Loyalty Training. Impact on staff retention rates in four diverse social care provider organisations in Cumbria. Evaluation report' [pdf, 97 KB], Kendal and London: Care Sector Alliance Cumbria; Social Care Workforce Research Unit, King's College London. 

Article

Cornes, M., Gill, L., Armstrong, S., Manthorpe, J. & Bowes, M., (2011), 'Can emotional loyalty training improve workforce retention rates in social care? A case study of four provider organisations in rural Cumbria', Journal of Care Services Management, 5(2): 97-104.

Impact

The findings have been taken on board by the Care Sector Alliance.

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