Developed for professionals. Delivered part-time. CIM accredited.
Upgrade and advance your career in marketing, branding, advertising, consultancy or media with the King’s International Marketing MSc (Executive) taught exclusively on select weekends over two years. You’ll analyse marketing issues and opportunities from international perspectives by acquiring a deep theoretical and practical understanding of organisational strategy and customer behaviour.
Our integration of leading empirical and theoretical marketing and consumer research enables you to develop cutting edge insights into marketing and customer issues that lead to defendable decisions and innovation solutions.
You’ll explore marketing and consumer issues using a variety of in-lecture methods including cases, simulations, experiments, and other experiential exercises.
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