This module will examine the use of media in elections and political campaigns, from 18th century hustings to 21st century social media and data-driven campaigning. Over the course of a term, the module will look at the evolution of political communication, the growth of modern spin and news management, the development of an adversarial media culture, increasing voter apathy and disengagement from traditional politics, rising disillusionment with the constructive democratic role of traditional news media, the emergence and influence of social media, big data and micro-targeting, and the rise of digital activism and populist politics. By exploring and investigating these aspects of media and elections, the module will equip students with the ability to assess and critique the impact of digital media and new technologies on election campaigning, and the implications for open and transparent electoral communication in the 21st century. The course will use a range of illustrations and examples, focusing mainly on the UK and US.
*Please note that module information is indicative and may change from year to year.
Weekly 1-hour lecture and 1-hour seminar
Module assessment - more information
1x 4000-word essay (100%)