This module will examine how the way British elections are fought has changed in the period since the Second World War. It will explore how the parties set about influencing public opinion and whether they are now more responsive to public opinion than in the past. It will consider how the nature of British election campaigning has evolved in response to changes in social structure, the media and communications environment and changing assumptions about the relationship between public opinion and the leadership function of politicians. It will examine the balance between national and local campaigns, between directly delivered communications and news media reporting, and between the importance of policy and personality. It will address the implications of all of these developments for the nature of politics and government in modern Britain.
*Please note that module information is indicative and may change from year to year.
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