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Marketing & Sustainability (Module)

Module description

Understanding the relationship of sustainability to marketing; ethical issues in marketing; socio-ecology and sustainable consumption; anti-consumption and voluntary simplicity; impediments to consumer change; the sustainable supply chain; developing sustainability standards and strategy; communication strategies; social marketing; fair trade.

Staff information

Not applicable

Teaching pattern

Not applicable

Module assessment - more information

Not applicable

Key information

Module code 7SSMM509

Credit level 7

Assessment

Credit value

Semester

Study abroad module No