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Healthcare Market Place (Module)

Module description

This module explores all aspects of the marketing of medicines. We will consider market analysis and planning, advertising and codes of practice. There will also be sessions on health technology assessment and an introduction to pharmacoeconomics. Teaching will be supplemented with case studies and practical exercises.

Staff information

Not applicable

Teaching pattern

Not applicable

Module assessment - more information

Not applicable

Key information

Module code 7BBP0010

Credit level 7

Assessment

Credit value

Semester

Study abroad module No