The analysis of communication on social media is rapidly becoming a key-area in (socio)linguistics and discourse studies. This module introduces you to the main methods of data collection and analysis of language and discourse for a variety of social media contexts. The module combines familiarisation with frameworks of analysis with practical steps on how to approach data. A variety of case-studies of social media afforded practices (e.g. sharing, tagging, Like & Follow) ranging from YouTube to Facebook and Twitter illustrate the role of a range of language and multimodal resources in presenting ourselves and relating with others online. Throughout the module, you will be encouraged to bring in your own experiences of social media engagements and gradually put together your own techno-linguistic biography.
Professor Alexandra Georgakopoulou
Module assessment - more information
4,500 word data analysis project