This intensive module is for you if you are interested in strategy, management, marketing, innovation or entrepreneurship. It uses theory and practice to explain a wide range of essential business concepts and principles, chosen in order to give you principles of business and management in an international context. You will learn about key elements of today’s international business world. Classes contain active learning sessions to develop your analytical and interpersonal skills alongside your theoretical knowledge.
The essential theories and concepts, illustrated with case studies, will show you how to successfully deal with issues such as increased global competition. A guest speaker and a panel event will expose you to real life experience and practices in London; arguably the most fast paced and competitive business hub in the world.
This module will consist of a minimum of 45 contact hours with teaching taking place between 9am and 5pm from Monday to Friday. An indicative timetable can be found here. A detailed timetable for this module will be available on KEATS from June 2020.
Learning outcomes and objectives
By the end of the module, you should have:
- Demonstrated your knowledge of the principles and concepts of doing business in an international market context.
- Utilised a range of analytical techniques to evaluate business operations in an international context.
- Analysed and evaluated different international approaches to entrepreneurship and the entrepreneurial mindset.
- Worked effectively in a cross-cultural team to present a case study analysis of a business operating in an international market context.
Taught by the King's Business School, King's College London
- Seminars and tutorials
- London walks and visits to key institutions
- Private study
Module assessment - more information
- One group case study analysis of 2,500 words (70%)
- Multiple choice questions (30%)