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Upgrade and advance your career in marketing, branding, advertising, consultancy or media with the King's International Marketing MSc (Executive) taught exclusively on select weekends over two years. You'll analyse marketing issues and opportunities from international perspectives by acquiring a deep theoretical and practical understanding of organisational strategy and customer behaviour. Our integration of leading empirical and theoretical marketing and consumer research enables you to develop cutting edge insights into marketing and customer issues that lead to defendable decisions and innovation solutions. You'll explore marketing and consumer issues using a variety of in-lecture methods including cases, simulations, experiments, and other experiential exercises. Looking for a full-time alternative? Take a look at our International Marketing MSc or Digital Marketing MSc, which are both full-time, one year courses.
Whether you want a career change or you’re already in the job and looking to improve your marketing skills, we’ll help you better understand the issues facing the marketing industry. You’ll learn the theory – but also develop the skills to put your knowledge into practice. And because this degree is all about improving your career options, you’ll have the chance to take a Chartered Institute of Marketing qualification.
Located on the north bank of the River Thames, the Strand Campus houses King's College London's arts and sciences faculties.
King's is regulated by the Office for Students
Our programme provides an MBA type delivery of an MSc.
Classes are provided over intensive weekend blocks. There are approximately one to four blocks per term depending on the stage of the programme, which includes all course content.
Specifically, the weekend block teaching is typically offered at the following times:
Friday: 17.30-20.30
Saturday: 10.00-13.00 / BREAK / 14.00-17.00
Sunday: 10.00-13.00 / 14:00 - 17:00
Assessment methods will depend on the modules selected. The primary methods of assessment for this course are written examinations, coursework, individual or group projects, presentations, case studies and multiple-choice tests.
In this part-time programme, students should plan to take 75 credits of required modules in their first year:
You are required to take one 60-credit module in the second year:
In addition, you are required to take 45 credits (i.e. 3 modules) from a range of optional modules, which may typically include:
King’s College London reviews the modules offered on a regular basis to provide up-to-date, innovative and relevant programmes of study. Therefore, modules offered may change. We suggest you keep an eye on the course finder on our website for updates.
Please note that modules with a practical component will be capped due to educational requirements, which may mean that we cannot guarantee a place to all students who elect to study this module.
Graduates have gained a range of marketing related posts (e.g. brand manager, digital analyst, digital content creator, international marketing coordinator, media buyer and planner, portfolio marketing manager, market researcher and product manager to name but a few) in organisations varying from multi-national corporations to small and medium sized enterprises (examples of organisations include Accenture, Booking.com, Google and IBM).
Part time: £8,445 per year (2022/23)
Part time: £14,925 per year (2022/23)
These tuition fees may be subject to additional increases in subsequent years of study, in line with King’s terms and conditions.
When you receive an offer for this course you will be required to pay a non-refundable deposit to secure your place. The deposit will be credited towards your total fee payment.
The UK deposit is £500.
The INTERNATIONAL deposit is £2,000.
If you are a current King’s student in receipt of the King's Living Bursary you are not required to pay a deposit to secure your place on the programme. Please note, this will not change the total fees payable for your chosen programme.
Please visit our web pages on fees and funding for more information.
In addition to your tuition costs, you can also expect to pay for:
Whether you want a career change or you’re already in the job and looking to improve your marketing skills, we’ll help you better understand the issues facing the marketing industry. You’ll learn the theory – but also develop the skills to put your knowledge into practice. And because this degree is all about improving your career options, you’ll have the chance to take a Chartered Institute of Marketing qualification.
Located on the north bank of the River Thames, the Strand Campus houses King's College London's arts and sciences faculties.
King's is regulated by the Office for Students
Our programme provides an MBA type delivery of an MSc.
Classes are provided over intensive weekend blocks. There are approximately one to four blocks per term depending on the stage of the programme, which includes all course content.
Specifically, the weekend block teaching is typically offered at the following times:
Friday: 17.30-20.30
Saturday: 10.00-13.00 / BREAK / 14.00-17.00
Sunday: 10.00-13.00 / 14:00 - 17:00
Assessment methods will depend on the modules selected. The primary methods of assessment for this course are written examinations, coursework, individual or group projects, presentations, case studies and multiple-choice tests.
In this part-time programme, students should plan to take 75 credits of required modules in their first year:
You are required to take one 60-credit module in the second year:
In addition, you are required to take 45 credits (i.e. 3 modules) from a range of optional modules, which may typically include:
King’s College London reviews the modules offered on a regular basis to provide up-to-date, innovative and relevant programmes of study. Therefore, modules offered may change. We suggest you keep an eye on the course finder on our website for updates.
Please note that modules with a practical component will be capped due to educational requirements, which may mean that we cannot guarantee a place to all students who elect to study this module.
Graduates have gained a range of marketing related posts (e.g. brand manager, digital analyst, digital content creator, international marketing coordinator, media buyer and planner, portfolio marketing manager, market researcher and product manager to name but a few) in organisations varying from multi-national corporations to small and medium sized enterprises (examples of organisations include Accenture, Booking.com, Google and IBM).
Part time: £8,445 per year (2022/23)
Part time: £14,925 per year (2022/23)
These tuition fees may be subject to additional increases in subsequent years of study, in line with King’s terms and conditions.
When you receive an offer for this course you will be required to pay a non-refundable deposit to secure your place. The deposit will be credited towards your total fee payment.
The UK deposit is £500.
The INTERNATIONAL deposit is £2,000.
If you are a current King’s student in receipt of the King's Living Bursary you are not required to pay a deposit to secure your place on the programme. Please note, this will not change the total fees payable for your chosen programme.
Please visit our web pages on fees and funding for more information.
In addition to your tuition costs, you can also expect to pay for:
We recommend that you submit your application as soon as possible as we may need to request further information from you to assess your application. This is particularly important if your application is successful and you are required to meet any offer condition, and/or you need a Student Visa to study here at King's.
King's College London is committed to the recruitment of students with the greatest academic ability and to maintain a diverse student population. In order to ensure a balanced international student population for our most competitive programmes, we have implemented the following deadlines:
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