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King's College London
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Postgraduate degree

International Marketing MSc (Executive) MSc

UCAS code: N/A

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Upgrade and advance your career in marketing, branding, advertising, consultancy or media with the King's International Marketing MSc (Executive) taught exclusively on select weekends over two years. You'll analyse marketing issues and opportunities from international perspectives by acquiring a deep theoretical and practical understanding of organisational strategy and customer behaviour. Our integration of leading empirical and theoretical marketing and consumer research enables you to develop cutting edge insights into marketing and customer issues that lead to defendable decisions and innovation solutions. You'll explore marketing and consumer issues using a variety of in-lecture methods including cases, simulations, experiments, and other experiential exercises. Looking for a full-time alternative? Take a look at our International Marketing MSc or Digital Marketing MSc, which are both full-time, one year courses.

Key benefits

  • Attend classes in weekend blocks (see the 'Teaching & structure' section for details) so you can carry on working alongside your course.
  • Study in the heart of London, surrounded by innovative startups and prestigious multinational corporations.
  • Get your career off to a flying start - gain a highly regarded Chartered Institute of Marketing qualification.
  • Our teaching staff are expert researchers and industry practitioners. They'll help you develop a thorough understanding of theory and how these ideas work in practice.
  • All sessions are fully catered.

Whether you want a career change or you’re already in the job and looking to improve your marketing skills, we’ll help you better understand the issues facing the marketing industry. You’ll learn the theory – but also develop the skills to put your knowledge into practice. And because this degree is all about improving your career options, you’ll have the chance to take a Chartered Institute of Marketing qualification.

Base campus

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Strand Campus

Located on the north bank of the River Thames, the Strand Campus houses King's College London's arts and sciences faculties.

Regulating bodies

King's is regulated by the Office for Students

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Teaching methods - what to expect

Lectures
Seminars
Group Tutorials

Our programme provides an MBA type delivery of an MSc.

Classes are provided over intensive weekend blocks. There are approximately one to four blocks per term depending on the stage of the programme, which includes all course content.

Specifically, the weekend block teaching is typically offered at the following times:

Friday: 17.30-20.30

Saturday: 10.00-13.00 / BREAK / 14.00-17.00

Sunday: 10.00-13.00 / 14:00 - 17:00

Assessment

    Assessment methods will depend on the modules selected. The primary methods of assessment for this course are written examinations, coursework, individual or group projects, presentations, case studies and multiple-choice tests.

    Structure

    Required modules

    In this part-time programme, students should plan to take 75 credits of required modules in their first year:

    International Marketing (15 credits)
    Marketing Theory & Practice (15 credits)
    Consumer Behaviour (15 credits)
    Marketing Strategy & Planning (15 credits)
    Research in Marketing (15 credits)

    You are required to take one 60-credit module in the second year:

    Dissertation (60 credits)

    Optional modules

    In addition, you are required to take 45 credits (i.e. 3 modules) from a range of optional modules, which may typically include:

    Marketing Analytics (15 credits)
    Digital Marketing (15 credits)
    Brand Management

    King’s College London reviews the modules offered on a regular basis to provide up-to-date, innovative and relevant programmes of study. Therefore, modules offered may change. We suggest you keep an eye on the course finder on our website for updates.

    Please note that modules with a practical component will be capped due to educational requirements, which may mean that we cannot guarantee a place to all students who elect to study this module.

    Employability

    Graduates have gained a range of marketing related posts (e.g. brand manager, digital analyst, digital content creator, international marketing coordinator, media buyer and planner, portfolio marketing manager, market researcher and product manager to name but a few) in organisations varying from multi-national corporations to small and medium sized enterprises (examples of organisations include Accenture, Booking.com, Google and IBM). 

    Tuition Fees

    UK:

    Part time: £8,445 per year (2022/23)

    International:

    Part time: £14,925 per year (2022/23)

    These tuition fees may be subject to additional increases in subsequent years of study, in line with King’s terms and conditions.

    Deposit

    When you receive an offer for this course you will be required to pay a non-refundable deposit to secure your place. The deposit will be credited towards your total fee payment.

    The UK deposit is £500.

    The INTERNATIONAL deposit is £2,000. 

    • If you receive an offer on or before 31 March, payment is due by 25 April 2022.
    • If you receive an offer between 1 April and 30 June, payment is due within one month of receiving the offer.
    • If you receive an offer between 1 July and 31 July, payment is due within two weeks of receiving the offer.
    • If you receive an offer between 1 August and 21 August, payment is due within one week of receiving the offer.
    • If you receive an offer from 22 August onwards, payment is due within three days of receiving the offer.

    If you are a current King’s student in receipt of the King's Living Bursary you are not required to pay a deposit to secure your place on the programme. Please note, this will not change the total fees payable for your chosen programme.

    Please visit our web pages on fees and funding for more information.

    Additional Costs

    In addition to your tuition costs, you can also expect to pay for:

    • Books if you choose to buy your own copies 
    • Clothing for optional course related events and competitions
    • Library fees and fines 
    • Personal photocopies 
    • Printing course handouts 
    • Society membership fees 
    • Stationery 
    • Graduation costs
    • Travel costs for travel around London and between campuses 

    Funding

    Whether you want a career change or you’re already in the job and looking to improve your marketing skills, we’ll help you better understand the issues facing the marketing industry. You’ll learn the theory – but also develop the skills to put your knowledge into practice. And because this degree is all about improving your career options, you’ll have the chance to take a Chartered Institute of Marketing qualification.

    Base campus

    strand-quad
    Strand Campus

    Located on the north bank of the River Thames, the Strand Campus houses King's College London's arts and sciences faculties.

    Regulating bodies

    King's is regulated by the Office for Students

    Loading...

    Teaching methods - what to expect

    Lectures
    Seminars
    Group Tutorials

    Our programme provides an MBA type delivery of an MSc.

    Classes are provided over intensive weekend blocks. There are approximately one to four blocks per term depending on the stage of the programme, which includes all course content.

    Specifically, the weekend block teaching is typically offered at the following times:

    Friday: 17.30-20.30

    Saturday: 10.00-13.00 / BREAK / 14.00-17.00

    Sunday: 10.00-13.00 / 14:00 - 17:00

    Assessment

      Assessment methods will depend on the modules selected. The primary methods of assessment for this course are written examinations, coursework, individual or group projects, presentations, case studies and multiple-choice tests.

      Structure

      Required modules

      In this part-time programme, students should plan to take 75 credits of required modules in their first year:

      International Marketing (15 credits)
      Marketing Theory & Practice (15 credits)
      Consumer Behaviour (15 credits)
      Marketing Strategy & Planning (15 credits)
      Research in Marketing (15 credits)

      You are required to take one 60-credit module in the second year:

      Dissertation (60 credits)

      Optional modules

      In addition, you are required to take 45 credits (i.e. 3 modules) from a range of optional modules, which may typically include:

      Marketing Analytics (15 credits)
      Digital Marketing (15 credits)
      Brand Management

      King’s College London reviews the modules offered on a regular basis to provide up-to-date, innovative and relevant programmes of study. Therefore, modules offered may change. We suggest you keep an eye on the course finder on our website for updates.

      Please note that modules with a practical component will be capped due to educational requirements, which may mean that we cannot guarantee a place to all students who elect to study this module.

      Employability

      Graduates have gained a range of marketing related posts (e.g. brand manager, digital analyst, digital content creator, international marketing coordinator, media buyer and planner, portfolio marketing manager, market researcher and product manager to name but a few) in organisations varying from multi-national corporations to small and medium sized enterprises (examples of organisations include Accenture, Booking.com, Google and IBM). 

      Tuition Fees

      UK:

      Part time: £8,445 per year (2022/23)

      International:

      Part time: £14,925 per year (2022/23)

      These tuition fees may be subject to additional increases in subsequent years of study, in line with King’s terms and conditions.

      Deposit

      When you receive an offer for this course you will be required to pay a non-refundable deposit to secure your place. The deposit will be credited towards your total fee payment.

      The UK deposit is £500.

      The INTERNATIONAL deposit is £2,000. 

      • If you receive an offer on or before 31 March, payment is due by 25 April 2022.
      • If you receive an offer between 1 April and 30 June, payment is due within one month of receiving the offer.
      • If you receive an offer between 1 July and 31 July, payment is due within two weeks of receiving the offer.
      • If you receive an offer between 1 August and 21 August, payment is due within one week of receiving the offer.
      • If you receive an offer from 22 August onwards, payment is due within three days of receiving the offer.

      If you are a current King’s student in receipt of the King's Living Bursary you are not required to pay a deposit to secure your place on the programme. Please note, this will not change the total fees payable for your chosen programme.

      Please visit our web pages on fees and funding for more information.

      Additional Costs

      In addition to your tuition costs, you can also expect to pay for:

      • Books if you choose to buy your own copies 
      • Clothing for optional course related events and competitions
      • Library fees and fines 
      • Personal photocopies 
      • Printing course handouts 
      • Society membership fees 
      • Stationery 
      • Graduation costs
      • Travel costs for travel around London and between campuses 

      Funding

      Application closing date guidance

      We recommend that you submit your application as soon as possible as we may need to request further information from you to assess your application. This is particularly important if your application is successful and you are required to meet any offer condition, and/or you need a Student Visa to study here at King's.

      King's College London is committed to the recruitment of students with the greatest academic ability and to maintain a diverse student population. In order to ensure a balanced international student population for our most competitive programmes, we have implemented the following deadlines:

      • The final application deadline for any students who are currently residing in mainland China is Friday 7 January 2022, 23:59 (UK time).

        Please note: if you reside in mainland China and apply for any of the above programmes after this deadline, your application will be automatically withdrawn, and you will not be eligible for an application fee refund.

      • Our first application deadline for any other applicants is on Friday 25 March 2022 (23:59, UK time). After this date, the programme will close at any point once it is full. If there are places still available, the programme will remain open until the final application deadlines below:

        Overseas (international) fee status: Friday 29 July 2022 (23:59, UK time)

        Home fee status: Friday 26 August 2022 (23:59, UK time)

        Please note, you will not be eligible for an application fee refund if you apply after the first application deadline listed and we are unable to process any further offers because places are filled before the final application deadlines.
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