Executive MSc Strategic Marketing

UCAS code: N/A

Looking to develop your marketing strategy skills and advance your career? Our Executive MSc Strategic Marketing aims to enable professionals already working in marketing (or adjacent roles) to accelerate their careers and position themselves as future marketing leaders. Our MSc offers specialist marketing knowledge and skills and equips executive candidates with transferable leadership skills that are highly sought after by employers.

Key benefits

Acquire specialist marketing knowledge that is informed by cutting-edge marketing research insights grounded in contemporary strategic marketing practices.
Gain high-level understanding of the strategic role that marketing plays within organizations and appreciate the interrelationship between marketing and other organizational functions.
Develop skills to use data and information effectively to examine complex marketing problems in a wide range of market contexts and formulate appropriate strategic solutions.
Recognise and address ethical dilemmas faced by marketers and develop marketing strategies and policies that are at the forefront of the wider environment, society and governance (ESG) agenda.
Gain transferable leadership skills essential for effective career progression.

Employability

Students on this course will have access to the same executive level career offering shared as our Executive MBA students, which includes:

Workshops tailored to working professional needs including CV writing, getting the best out of LinkedIn and social media, interview technique, networking and job search strategies.
1-2-1 coaching with a qualified coach to discuss personal development and career action plans.
Regular speaker events and networking with industry leaders and professionals.
Regular events and socials across the cohort and with other executive level students at King’s.

Employability

Students on this course will have access to the same executive level career offering shared as our Executive MBA students, which includes:

Workshops tailored to working professional needs including CV writing, getting the best out of LinkedIn and social media, interview technique, networking and job search strategies.
1-2-1 coaching with a qualified coach to discuss personal development and career action plans.
Regular speaker events and networking with industry leaders and professionals.
Regular events and socials across the cohort and with other executive level students at King’s.