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International Marketing MSc (Executive)

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Upgrade and advance your career in marketing, branding, advertising, consultancy or media with the King’s International Marketing MSc (Executive) taught exclusively on select weekends over two years. You’ll analyse marketing issues and opportunities from international perspectives by acquiring a deep theoretical and practical understanding of organisational strategy and customer behaviour.

Our integration of leading empirical and theoretical marketing and consumer research enables you to develop cutting edge insights into marketing and customer issues that lead to defendable decisions and innovation solutions.

You’ll explore marketing and consumer issues using a variety of in-lecture methods including cases, simulations, experiments, and other experiential exercises.

Looking for a full-time alternative? Take a look at our International Marketing MSc or Digital Marketing MSc, which are both full-time, one year courses. 

Key benefits

  • Attend classes in weekend blocks (see the ‘Course Details’ section for details) so you can carry on working alongside your course.
  • Study in the heart of London, surrounded by innovative startups and prestigious multinational corporations.
  • Get your career off to a flying start – gain a highly regarded Chartered Institute of Marketing qualification.
  • Our teaching staff are expert researchers and industry practitioners. They’ll help you develop a thorough understanding of theory and how these ideas work in practice.
  • All sessions are fully catered.

Key information

Application status Open

Duration 2 years PT / September to September (full-time one-year option also available)

Study mode Part-time

Credit value UK 180 / ECTS 90

Programme accreditations The Chartered Institute of Marketing (CIM) has awarded King’s College London a Graduate Gateway against the Executive MSc in International Marketing. In order to take this up students must pass the MSc with a mark of 50% or more and send evidence of graduation to the CIM membership. You can find further details here: http://www.cim.co.uk/community/career-hub/graduate-gateway/

Course intake Approx 60 PT

Course leaders

Dr Kirk Plangger

Further details

Course contact for further information

Postgraduate Admissions Team, Admissions Office
tel: +44 (0)20 7848 7000
fax: +44 (0)20 7848 7200

Course contact form Postgraduate admissions

Awarding institution King's College London

Faculty King's Business School



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International Marketing MSc (Executive)

Whether you have a marketing background or not, King’s intensive CIM-accredited International Marketing MSc will maximise your career prospects.

Teaching is delivered MBA-style over intensive weekend sessions and you will broaden your network by connecting with other professionals who bring their own experiences, insights and contacts into the classroom. King’s Business School provides a dynamic, international environment for learning in the heart of London, home to some of the world’s greatest creative agencies and biggest brands.

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Course detail


You’ll be taught by world-renowned scholars. Their expertise and experience will give you cutting-edge insights into international marketing. King’s is known around the world for the quality of our research and your course will take full advantage of our findings.

It’s a diverse course – our teaching staff come from 10 different countries and our students come from all over the world.

We’ll deliver the course through a case-studies, computer simulation, exercises, experiments, as well as traditional lectures. You’ll study core modules in key areas. You also have a choice of optional modules in a wide range of subjects including brand management and international marketing communications.

Course purpose

Whether you want a career change or you’re already in the job and looking to improve your marketing skills, we’ll help you better understand the issues facing the marketing industry.

You’ll learn the theory – but also develop the skills to put your knowledge into practice. And because this degree is all about improving your career options, you’ll have the chance to take a Chartered Institute of Marketing qualification.

Further literature

Course format and assessment

Assessment methods will depend on the modules selected. The primary methods of assessment for this course are written examinations, coursework, individual or group projects, presentations, case studies and multiple-choice tests.

Extra information

Our programme provides an MBA type delivery of an MSc.

Classes are provided over intensive weekend blocks. There are approximately one to four blocks per term depending on the stage of the programme, which inludes all course content.

Specifically, the weekend block teaching is offered at the following times:


Friday: 17.30-20.30

Saturday: 10.00-13.00 / BREAK / 14.00-17.00

Sunday: 10.00-13.00 / 14:00 - 17:00



Year 1

Courses are divided into modules. You will normally take modules totalling 180 credits.

Part-time students should plan to take 75 credits of required modules in their first year, and 45 credits of optional modules and 60 credits from the dissertation module in their second year.

Required Modules

You are required to take:

• International Marketing (15 credits)

• Marketing Theory & Practice (15 credits)

• Consumer Behaviour (15 credits)

• Marketing Strategy & Planning (15 credits)

• Research in Marketing (15 credits)

Optional Modules
There are no optional modules in the first year of the programme.

Year 2

Required Modules

You are required to take:

• Research Project (Dissertation) (60 credits)

Optional Modules

In addition, you are required to take 45 credits (i.e. 3 modules) from a range of optional modules, which may typically include:

•        Marketing Analytics (15 credits)

•        Digital Marketing (15 credits)

•        International Marketing Communications (15 credits)

•        Brand Management (15 credits)

King’s College London reviews the modules offered on a regular basis to provide up-to-date, innovative and relevant programmes of study. Therefore, modules offered may change. 

Entry requirements & how to apply

International Marketing PT Entry requirements
Minimum requirements High 2:1 (65%)

High 2:1 undergraduate degree (minimum 65 per cent or above in the UK marking system) in any non-marketing subject area with relevant work experience.

In order to meet the academic entry requirements for this programme you should have a minimum high 2:1 undergraduate degree with a final mark of at least 65% or above in the UK marking scheme. If you are still studying you should be achieving an average of at least 65% or above in the UK marking scheme. If you do not meet the academic entry requirements for this programme, we can consider 5+ years work experience in management or marketing.

While not a requirement, some familiarity with data analysis/statistical software, such as Microsoft Excel or SPSS, is recommended.

Please note: Meeting the minimum requirements for your application to be considered does not guarantee an offer as applications for this programme are very competitive.

International requirements   Visit our admissions webpages to view our International entry requirements.
English Language requirements Band B Visit our admissions webpages to view our English language entry requirements.


Application procedure

Applications must be made online using King’s online application portal apply.kcl.ac.uk and a non-refundable application fee of £100 applies.

Your application will be assessed by academic staff in the department; we aim to process all applications within four to six weeks, but during February, March and holiday periods, applications may take longer to process. 

Personal statement and supporting information

Please provide a statement that shows how your own interests are linked to the International Marketing MSc (Executive). In this statement please describe your academic background, your reasons for applying for this course, how you hope to manage part-time study combined with other personal and career responsibilities and what you hope to gain from it, including any relevant international experience, strengths, ambitions or research interests. 

You will be asked to submit the following documents in order for your application to be considered:

Personal Statement  Yes

A personal statement is required. This can be entered directly into the online application form (maximum 4,000 characters) or uploaded as an attachment to the online application form (maximum 2 pages).

Previous Academic Study Yes A copy (or copies) of your official academic transcript(s), showing the subjects studied and marks obtained. If you have already completed your degree, copies of your official degree certificate will also be required. Applicants with academic documents issued in a language other than English, will need to submit both the original and official translation of their documents.
References Yes One academic reference is required. A professional reference will be accepted if you have completed your qualifications over five years ago. In some cases, we may request an additional reference from you.
Other Optional Applicants may wish to include a CV (Resume) or evidence of professional registration as part of their application


Application closing date

We recommend that you submit your application as soon as possible.  Our first application deadline is the 26 March 2021.  Applications will remain open if places are available and programmes will be closed as soon as they are full. 


Help and support

If you don't have a suitable qualification for direct entry to a UK university, or if English isn't your first language, our academic preparation courses can help you get ready for study in the UK.

Preparation courses

Fees and funding

  • Part time Home fees: £7,845 per year (2021/22)
  • Part time overseas fees: £14,925 per year (2021/22)

These tuition fees may be subject to additional increases in subsequent years of study, in line with King’s terms and conditions.


When you receive an offer for this course you will be required to pay a non-refundable deposit to secure your place. The deposit will be credited towards your total fee payment.

The UK deposit is £500.

The INTERNATIONAL deposit is £2,000. 

  • If you receive an offer on or before 31st March 2021, payment is due by 30th April 2021.
  • If you receive an offer between 1st April 2021 and 30 June 2021, payment is due within one month of receiving the offer.
  • If you receive an offer between 1 July 2021 and 31 July 2021, payment is due within two weeks of receiving the offer.
  • If you receive an offer on or after 1 August 2021, payment is due within one week of receiving the offer.
  • If you receive an offer in late August, payment is due within 2 days of receiving the offer.

If you are a current King’s student in receipt of the King's Living Bursary you are not required to pay a deposit to secure your place on the programme. Please note, this will not change the total fees payable for your chosen programme.


We have a number of scholarships available for King’s Business School Master’s students. Please visit our scholarships page for more information.

Additional costs/expenses

In addition to the costs above, you can also expect to pay for: 

  • Books if you choose to buy your own copies 
  • Clothing for optional course related events and competitions 
  • Library fees and fines 
  • Personal photocopies 
  • Printing course handouts 
  • Society membership fees 
  • Stationery 
  • Graduation costs
  • Travel costs for travel around London and between campuses 

Please visit our web pages on fees and funding for more information.

Financial help and support

Visit the fees and funding webpages to find out more about bursaries, scholarships, grants, tuition fees, living expenses, student loans and other financial help available at King's.

Career prospects

Graduates have gained a range of marketing related posts (e.g. brand manager, digital analyst, digital content creator, international marketing coordinator, media buyer and planner, portfolio marketing manager, market researcher and product manager to name but a few) in organisations varying from multi-national corporations to small and medium sized enterprises (examples of organisations include Accenture, Booking.com, Google and IBM). 


Blue box with King's College London rankings. Starting with, 7th in the UK for research quality. Followed by, 6th in the UK for research power. Concluding with, 4th among multi-faculty universities for research Impact. The source is research excellence framework 2014

Next steps

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