The Marketing MSc/PG Dip/PG Cert from King’s Business School blends economics, psychology, sociology and anthropology to bring you the latest thinking and approaches in marketing. As technology changes, so too do the mechanics of marketing campaigns. Our curriculum puts these developments into context with both historical perspectives and contemporary critical approaches to the industry. Modules explore the theoretical bases for marketing decisions and how recent advances are changing the way organisations bring their goods, services and messages to the public.
This programme provides a postgraduate-level, research-informed education in marketing within a highly challenging intellectual environment. On completion, graduates will be well suited for a broad variety of roles in marketing, from campaign management to technical roles, along with planning, managing marketing analytics, and account management.
You will be taught through a range of modules that explore essential channels and disciplines within the marketing mix, including Brand Management Consumer Behaviour, Marketing Strategy & Planning, and Sustainability & Ethics. Our theoretical models are underscored with case studies and practical exercises that give you hands-on experience with marketing practices. The course provides access to advanced platforms like Qualtrics survey software and Mintel market data to help provide customer and market insights.
This modular course is delivered entirely online, meaning you can study alongside your existing career and life commitments. You will be taught and assessed using a variety of innovative methods designed for distance learning by instructional designers and learning technologists. Teaching activities may include a combination of videos, audio recordings, readings, discussion forums, live webinars, independent research and revision, quizzes and other interactive tasks. Assessment will be made through coursework essays and reports, critical appraisals of published work, self-directed learning activities and other methods tailored for online learning.
Our choice of modules and their content reflects a comprehensive approach to marketing considerations across a variety of sectors. Modules address the central pillars of the discipline, including consumer modelling, strategy and planning, marketing practices, analytics and ethics, leading to a broad variety of output careers.
The teaching faculty for the Marketing MSc/PG Dip/PG Cert programme consists of top academics and industry authorities that are well-regarded in their individual fields. You may have the opportunity to learn alongside leading experts such as:
- Professor Stuart Barnes, Head of the Consumer and Organisational Digital Analytics (CODA) Research Centre
- Professor Ko Du Ruyter, a leading marketing academic with a fleet of publications in top business and marketing journals
- Professor Shintaro Okazaki, Editor of the Journal of Advertising
- Professor Douglas West, Contributing Editor of the Journal of Advertising Research
Students will be assessed using a variety of traditional methods including coursework, essays and reports, as well as innovative online methods, including discussion boards and interactive questions.
Located in the heart of London, King’s Business School works in partnership with a broad range of private and public sector organisations, including government departments, corporations, professional bodies, and NGO. Relationships forged in the community of learning last long after the course is done, giving students and graduates a ready-made network of like-minded, ambitious professionals around the globe. King's Online students also can collaborate with a network of other King's Online students from around the globe. Once you graduate from King’s you will automatically become a member of our 170,000-strong global alumni network. Membership is free, lasts a lifetime and includes many benefits.