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Marketing MSc, PG Dip, PG Cert

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Learn a skill that is indispensable to organisations around the world, no matter the industry or market. Our Marketing MSc (online) gives you the strategic and practical knowledge you need to succeed in this critical business area. 

The course is developed by King’s Business School, a UK top 10 centre for business and management studies. Learning online with King’s allows you to access the same world-class teaching as our on-campus students, delivered by the same internationally renowned academics. Our flexible approach allows you to fit your studies around your work, family life and other commitments.

As one of the only organisational functions that is directly responsible for generating revenue, marketing can drive growth and keep organisations ‘alive’. If you have an interest in this core business function, our Marketing MSc/PG Diploma/PG Certificate with online provision enables you to master the knowledge and skills needed to build effective campaigns in any organisation.

Key Benefits

  • Attain top-tier learning outcomes in the field of marketing to help enable a career in a huge variety of industries and organisations.

  • Receive a comprehensive education spanning both theoretical and practical approaches to marketing strategy and execution.

  • Study under high-profile academics in the marketing industry like Douglas West - bestselling author of Strategic Marketing.

  • Achieve a master’s in marketing within two years.

  • With small class sizes, you benefit from close teaching and student support. Your dedicated Student Success Advisor will offer support throughout the duration of your course, they will be your first point of contact and will answer all enquiries within 24 hours, 7 days a week.

  • You’ll learn alongside like-minded students and professionals from around the world, each of whom bring their own unique  experience, skills and perspectives to your online discussions.

Why study with King’s Business School?

  • The course aims to develop practical skills and maximise employability. Course modules are led by industry leaders to bring a real world perspective to all of your learning.
  • King’s Business School provides a highly stimulating intellectual environment, where students access unparalleled academic excellence and study alongside international peers from over 50 countries.
  • Achieve a Postgraduate Certificate in as little as eight months, a Postgraduate Diploma in 16 months and an MSc in just two years.
  • Become part of a large and active community of alumni worldwide.

Benefits of online learning:

  • Access study materials, videos, readings and live webinars at any time, from wherever you are in the world.
  • Start and finish at your convenience with six entry points per year.
  • Study at your own pace with our unique carousel learning system.
  • Make use of all the University’s services without having to visit campus, including careers, wellness and disability support.

Key information


MSc: minimum 2 years, maximum 6 years

PG Dip: minimum 16 months, maximum 4 years

PG Cert: Minimum 8 months, maximum 3 years

Study mode Online/Distance learning

Key dates Intake dates: January, March, May, June, September, October


Programme Director: Professor Douglas West

For further information please contact an Enrolment Advisor at onlineenrolmentservice@kcl.ac.uk.

Marketing MSc

Studying Marketing at King's Business School

Professor Ko de Ruyter and Dr Prokriti Mukherji from our Marketing Research group introduce what you will learn in our Marketing MSc programme.

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Course detail


The Marketing MSc/PG Dip/PG Cert from King’s Business School blends economics, psychology, sociology and anthropology to bring you the latest thinking and approaches in marketing. As technology changes, so too do the mechanics  of marketing campaigns. Our curriculum puts these developments into context with both historical perspectives and contemporary critical approaches to the industry. Modules explore the theoretical bases for marketing decisions and how recent advances are changing the way organisations bring their goods, services and messages to the public.

This programme provides a postgraduate-level, research-informed education in marketing within a highly challenging intellectual environment. On completion, graduates will be well suited for a broad variety of roles in marketing, from campaign management to technical roles, along with planning, managing marketing analytics, and account management.

You will be taught through a range of modules that explore essential channels and disciplines within the marketing mix, including Brand Management Consumer Behaviour, Marketing Strategy & Planning, and Sustainability & Ethics. Our theoretical models are underscored with case studies and practical exercises that give you hands-on experience with marketing practices. The course provides access to advanced platforms like Qualtrics survey software and Mintel market data to help provide customer and market insights.


This modular course is delivered entirely online, meaning you can study alongside your existing career and life commitments. You will be taught and assessed using a variety of innovative methods designed for distance learning by instructional designers and learning technologists. Teaching activities may include a combination of videos, audio recordings, readings, discussion forums, live webinars, independent research and revision, quizzes and other interactive tasks. Assessment will be made through coursework essays and reports, critical appraisals of published work, self-directed learning activities and other methods tailored for online learning.

Our choice of modules and their content reflects a comprehensive approach to marketing considerations across a variety of sectors. Modules address the central pillars of the discipline, including consumer modelling, strategy and planning, marketing practices, analytics and ethics, leading to a broad variety of output careers.

The teaching faculty for the Marketing MSc/PG Dip/PG Cert programme consists of top academics and industry authorities that are well-regarded in their individual fields. You may have the opportunity to learn alongside leading experts such as:

-      Professor Stuart Barnes, Head of the Consumer and Organisational Digital Analytics (CODA) Research Centre

-      Professor Ko Du Ruyter, a leading marketing academic with a fleet of publications in top business and marketing journals

-      Professor Shintaro Okazaki, Editor of the Journal of Advertising

-      Professor Douglas West, Contributing Editor of the Journal of Advertising Research


Students will be assessed using a variety of traditional methods including coursework, essays and reports, as well as innovative online methods, including discussion boards and interactive questions.


Located in the heart of London, King’s Business School works in partnership with a broad range of private and public sector organisations, including government departments, corporations, professional bodies, and NGO. Relationships forged in the community of learning last long after the course is done, giving students and graduates a ready-made network of like-minded, ambitious professionals around the globe. King's Online students also can collaborate with a network of other King's Online students from around the globe. Once you graduate from King’s you will automatically become a member of our 170,000-strong global alumni network. Membership is free, lasts a lifetime and includes many benefits.


Module details

The course is divided into 12 modules of 15 credits each. As you complete each module, you will earn credits that contribute to your final award.

MSc: 180 credits

PG Dip: 120 credits

PG Cert: 60 credits

The course’s modular structure means that you are able to exit the course with an award provided you have accrued the required credits. For example, students who committed to a full MA but find themselves unable to continue after completing four modules will be able to exit with the PG Cert award.

To be considered for an award you must have passed, to the satisfaction of the exam board, all assessments needed to meet the total credits requirement.


The following mandatory and optional modules will be accessible on the course. Please be aware that availability may vary depending on your award choice and specialism.

Carousel One (PG Cert)

 -      Consumer Behaviour (15 credits)

-      Marketing Strategy and Planning (15 credits

-      Marketing Theory and Practice (15 credits)

-      Research in marketing (15 credits)

 Carousel Two (PG Dip)

 -      Digital Marketing  (15 credits)

-      Marketing Analytics  (15 credits)

-      Services in Marketing  (15 credits)

-      Marketing Communications  (15 credits)

 (Students can choose four modules from carousel two or three, to complete the PG Dip)

 Carousel Three (MSc)

 -      B2B Marketing  (15 credits)

-      Brand Management  (15 credits)

-      Sustainability & Ethics  (15 credits)

-      International Marketing  (15 credits)

Our module offering reflects the very latest in contemporary research in marketing. For this reason, modules may be subject to change at short notice.

Entry requirements

Entry requirements
Standard Entry 2:1  2:1 undergraduate degree (minimum 60 per cent or above in the UK marking system) in any subject area with relevant work experience. Please note that the Marketing MSc programme is not suitable for applicants with an undergraduate degree in marketing. Though it is not a requirement, we recommend that candidates have some familiarity with statistical analysis software such as Microsoft Excel or SPSS.
Non-standard entry 2:2 with 3 yrs work experience If you have an upper 2:2 (minimum 56%) or demonstrable significant work experience in a related area (3 years+), your application may be considered. Each application is considered on a ‘case-by-case’ basis. Work experience may be in a non-marketing area, though candidates with marketing experience will be given preference. Students will need to provide a CV to demonstrate significant work experience or other evidence that they can undertake academic study to the level required.
International Requirements   Visit our admissions webpages to view our International entry requirements.
International Requirements Band B Visit our admissions webpages to view our English language entry requirements. Decisions regarding English language entry requirements will be made on a faculty level.

This 100% flexible online study course is an intensive modular course. It enables students to manage their study time alongside their work and home life commitments.

Application documents and supporting information

You will be asked to submit the following documents in order for your application to be considered:

Personal Statement No A personal statement is not required as part of your application.
Previous Academic Study Yes A copy (or copies) of your official academic transcript(s), showing the subjects studied and marks obtained. If you have already completed your degree, copies of your official degree certificate will also be required. Applicants with academic documents issued in a language other than English, will need to submit both the original and official translation of their documents.
References No References are not required as part of your application.
Other Yes Please note, applicants may be required to provide a CV upon their application through our King’s Apply portal.

Fees and funding

Your fees will be charged per module as you progress through the course.  From now until September 2021, you will be charged £1,417 per module.  

The number of modules you take will be determined by your chosen award as outlined below:   

PG Cert: 4 modules (£5,668)

PG Dip: 8 modules (£11,336)

MSc: 12 modules (£17,004)

Tuition fees may be subject to an annual increase (capped at 5%) each academic year in line with King's College London's terms and conditions. Each increase comes into effect in September of each year. From September 2021 onwards, modules will be charged at £1,417 per module. 

Additional Fees Information 

When you receive an offer for this course, you will be required to pay for your first module upfront, as a non-refundable deposit, to secure your place.  This payment will be credited towards your total fee payment. Please note that a standard 14 day cooling off period will apply from the point of initial payment for your first module.  Any subsequent payments are not subject to additional cooling off periods. 

The deposit cost for this course is the cost of one module (£1,417) plus a non-refundable application fee of £70. From September 2021, the deposit cost will be £1,417 plus a non-refundable application fee of £70. 

Student fees for the programme will be billed on a modular basis. Students are billed three weeks prior to the first day of teaching, with the due date being two weeks later (one week before teaching). If you no longer wish to study a module, you can take a break from your studies up until one week prior to the module starting. If payment has been made, the money will remain on your account as credit until you return.

If you have registered for a PG Dip or PG Cert qualification but decide you wish to upgrade to a higher award, you will need to speak to your enrolment advisor. If you choose to upgrade your programme, you will enter a new cooling off period from the date of payment for your next module on the upgraded award.  Any subsequent payments following this next module payment are not subject to additional cooling off periods.   

Additional Requirements & Costs 

Students will need access to a computer or tablet in order to complete the programme. Although KEATS is optimised for mobile, a desktop computer may be necessary for some parts of the course. 

We recommend using the latest version of Google Chrome, Mozilla Firefox, Apple Safari or Microsoft Edge; full functionality cannot be guaranteed in older or less commonly used browsers. 

Students will require access to a high-speed internet connection (4Mbps minimum). 

We will endeavour to make as much study material as possible available online, but you may also need to purchase some books during your studies. 

This is an online course and you are not expected to go to campus, should you wish to do so, there are some additional fees to pay for: 

  • Books, ebooks or articles (if you choose to buy your own copies)  

  • King’s campus Library fees and fines  

  • Travel costs for travel around London and between campuses 

  • Graduation costs 

The King’s Business School also offers a number of on-campus programmes. If you're interested in studying with us here in London on courses like our Digital Marketing MSc, please click here.

Career prospects

Career prospects

The course is ideal for anyone seeking to pursue roles that include a marketing function in any capacity, but is especially useful for those hoping to build a career in marketing. Whether you’re seeking director-level positions involving strategic planning and management or an entry-level marketing assistant role, this course equips you with the theoretical and practical marketing knowledge you need to make an impact. It’s especially suited to those already in a marketing position and looking to progress. This course will equip you to access entry and senior-level positions within the following categories:

  • Marketing / Brand Management
  • Campaign / Communications Management
  • Business Development
  • Digital Marketing Management
  • Social Media Management
  • Operations Development / Management


Blue box with King's College London rankings. Starting with, 7th in the UK for research quality. Followed by, 6th in the UK for research power. Concluding with, 4th among multi-faculty universities for research Impact. The source is research excellence framework 2014

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