It happened very organically. Towards the end of 2019 and the start of 2020, I began doing podcast interviews where I translated my PhD research into practical ways to manage technology use and avoid tech saturation.
As COVID hit and we all moved into home working, organisations began approaching me to run webinars and training sessions. I began working with the NHS, government bodies and businesses, helping people understand how to live and work healthily in an intensely digital environment.
Eventually, I realised I needed to formalise this work and create an identity beyond my academic role. This is where Dr Digital Health came from. What was really exciting was seeing how people connected with what I was saying and how useful they found this research to be in everyday life.
What have you discovered about how technology shapes our lives?
We’re co-evolving with technology. It shapes us and we shape it. We know technology can have some amazing applications, particularly in medicine, so the challenge is using it for what it does well without letting it define who we are.
Digital platforms are often addictive by design. These systems monetise attention and encourage more impulsive, dopamine-driven behaviour, making it harder to focus or switch off. The consequences are visible in rising mental health struggles, body image issues and burnout.
While individuals can adopt coping strategies, we need stronger safeguards and the responsibility lies with governments and tech companies through better regulation and accountability.
Why did you decide to challenge Apple’s App Store practices?