Andrés Gvirtz is a Lecturer (Assistant Professor) in Marketing Technology and Innovation at King‘s Business School at King‘s College London. His research focuses on ‘who’ and ‘where’ consumers are, aiming to improve our understanding of consumer behaviour by combining personality data (who) with spatial information (where). Additionally, he is a Research Affiliate at the King's Institute for Artificial Intelligence.

He advises several technology start-ups and routinely collaborates with companies, e.g. with Nokia Bell Labs. He has a background in management consulting, having worked at McKinsey & Company, Boston Consulting Group, UBS and PwC.

Before joining King’s College London, Andrés was a supervisor for Marketing at Judge Business School, University of Cambridge and taught Psychometrics at the Department of Psychology, University of Cambridge, where he was nominated for the Student Led Teaching Awards. At King’s, he has been awarded an Innovation Education Fund, shortlisted for the Dean’s Awards (Teaching) and nominated for the King’s Education Awards.

Andrés holds a PhD in Psychology from the University of Cambridge and was a Visiting Fellow at Harvard Business School. At Cambridge, he was a finalist for the Cambridge Applied Research award and held the honorary Vice-Chancellor Award (Cambridge Trust), an Economic and Social Research Council studentship (ESRC-UKRI) and was selected as a Peterhouse Scholar.

Previously, he received a MPhil in Psychology (University of Cambridge) and a BA in Economics and Psychology (Clark University) as a scholar of the German National Academic Foundation (Studienstiftung) and the Gerhard C Starck Foundation. Andrés is looking forward to hearing from interested researchers, students and industry partners, please reach out via e-mail.

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