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Prokriti  Mukherji

Dr Prokriti Mukherji

Senior Lecturer (Associate Professor) in Marketing

  • Programme Director, MSc in Digital Marketing

Research interests

  • Marketing

Biography

Prokriti Mukherji is a Senior Lecturer (Associate Professor) of Marketing at King's Business School. Prokriti is the Programme Director, MSc in Digital Marketing and has been the Programme Director, The King’s Strategic Marketing Management Programme at King’s Business School.

She previously held the post of Assistant Professor at the Carlson School of Management, University of Minnesota. She gained a BSc and MSc in Physics from Delhi University, and her doctorate in Business Administration (Marketing) from the University of Southern California.

Her research interests include marketing strategy, using quantitative methods. Her work has been published in the Journal of Marketing, and the Journal of Marketing Research among others. Her work spans multiple areas for example, pharmaceutical innovations, marketing using word-of-mouth, high-technology marketing, peer to peer sharing, and issues related to emerging economies.

Her immediate projects include exploring risk perceptions and decision making by consumers in emerging economies and researching attainment gaps in education from a diversity and inclusivity lens.

Are you currently accepting new PhD students?

Yes

    Research

    managing-virtual-teams-mobile
    King’s Health Programmes Attainment Gaps Research Group

    Providing culturally appropriate care for all is core to health equality and patient-centred care.

    MZ-Elephant_Anna-Dubiel
    Risk Management in Emerging Economies: A Marketing Perspective. The Context of Human-Wildlife Conflict (HWC) Insurance

    We study how to reach buyers of complex new services in subsistence marketplaces with the help of various marketing tools and how to raise insurance literacy.

    Project status: Ongoing

    Events

    13NovDigital Marketing

    Postgraduate Marketing Courses - Information Session

    Discover which postgraduate Marketing MSc is right for you at our information session.

    Please note: this event has passed.

      Research

      managing-virtual-teams-mobile
      King’s Health Programmes Attainment Gaps Research Group

      Providing culturally appropriate care for all is core to health equality and patient-centred care.

      MZ-Elephant_Anna-Dubiel
      Risk Management in Emerging Economies: A Marketing Perspective. The Context of Human-Wildlife Conflict (HWC) Insurance

      We study how to reach buyers of complex new services in subsistence marketplaces with the help of various marketing tools and how to raise insurance literacy.

      Project status: Ongoing

      Events

      13NovDigital Marketing

      Postgraduate Marketing Courses - Information Session

      Discover which postgraduate Marketing MSc is right for you at our information session.

      Please note: this event has passed.