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Digital Asset & Media Management MA



The MA addresses the creation, management, curation and repurposing of digital media and digital assets in general. As the digital aspect of content industries, the cultural heritage sector and the private sector are reaching maturity, career opportunities have mushroomed worldwide for professionals, who are familiar with digital media and have the skills to manage digital content throughout its lifecycle.

Key benefits

  • For our teaching, we draw on a wide range of expertise, offering insights into curatorial and archival practices of dealing with digital assets as well as into technologies and wider socio-economic questions such as rights and project management.

  • The tutors offer unrivalled expertise in technologies and processes that allow the quick and efficient storage, retrieval and reuse of digital assets. They come from a diverse and highly interdisciplinary background, having run digital archives or worked in the digital industries in the past.

  • Through the optional internship module students can have direct access to some of the world's most important culture and media institutions.

  • Close links and regular speakers from the content sector give students insights and up-to-the-minute knowledge of the subject area.

Key information

Application status Open

Duration One year FT, two years PT, September to September.

Study mode Full-time, Part-time

Credit value UK 180/ECTS 90

Course intake No set number.

Course leaders Tobias Blanke +44 (0)20 7848 1975 and Richard Gartner +44 (0)20 7848 1923

Course contact for further information Postgraduate Admissions Team, Admissions Office tel: +44 (0) 20 7848 7000 fax: +44 (0) 20 7848 7200

Course contact email

Awarding institution King's College London

Faculty Faculty of Arts & Humanities

Department Department of Digital Humanities


Entry requirements & how to apply

Visit our admissions webpages to view our English language entry requirements.

General entry advice

Bachelors degree with 2:1 honours (or overseas equivalent) valid in any discipline and/ or substantial work experience involving the management, use or creation of digital media and resources.

Application procedure

Applications must be made online using King's online application portal and a non-refundable application fee of £40 applies. Your application will be assessed by two members of staff. Candidates with non-traditional qualifications or experience may be interviewed, either in person or by phone if overseas, and all applicants are welcome to call us to arrange a visit. We aim to process all complete applications within four to six weeks, although this may take longer in February and March and over holiday periods

Personal statement and supporting information

Please provide a personal statement of around 500 words, clearly explaining why you have chosen to apply for this specific MA, what you plan to do afterwards, and outlining your relevant experience.

Application closing date


The deadline for applications is 02 September for 2016 entry. Note that funding deadlines may be earlier. Applications will be considered subject to availability of places, so we encourage you to submit your application as soon as possible. International applications must be received by 29 July to allow sufficient time for visa processing.




Course detail


There are very few institutions of any size that do not create and depend on the management, reuse and curation of digital media and information. Government, the public sector, Higher Education, cultural and creative industries and business all make and use these assets every day. As well as developing the practical skills needed to manage digital media assets, students will develop their critical and reflective capacities and increase their understanding of the interdependence between digital processes, technology, society and curatorial practice. This will empower them to enter into a technologically complex and fast-moving digital world of work.

The MA takes a comparative and interdisciplinary approach requiring students to explore and critically assess competing theories and practices from across new media digital management, archival, and information science. This will provide them with a well-rounded understanding of the requirements across domains. Recent years have seen an explosion in the volume, complexity and range of digital content in a variety of media. This has also been called the big data revolution and goes hand in hand with an increasing interest in the digital economy as the engine of growth.

The MA DAMM programme at King's is a CILIP accredited programme. CILIP is the UK's professional association for library and information professionals. By taking a CILIP-accredited programme you will have an internationally-recognised qualification as an information professional, which will also enable you to work towards Professional Registration (such as CILIP Chartership - MCLIP).

Reasons you should consider the MA in Digital Asset and Media Management:

  • Broadcast and publishing industries are increasingly using digital media in new ways, on new technological platforms such as tablets and mobile.
  • Archives and libraries are increasingly depending on born digital materials and cultural heritage organisations are digitizing and making available digital materials relating to our history and culture.
  • Businesses rely on digital media and content to develop, run and manage their future prosperity, leading to a big data revolution.
  • Research managers and data scientists work with large volumes of digital data, running experiments, simulations and visualisations.
  • Employers are looking for skilled professionals with knowledge and expertise in managing their valuable digital media assets.

Course purpose

The programme will prepare students for work or research in an economy and society which increasingly recognises the value of digital media and digital assets in general. Managing these and understanding how to exploit them within a complex digital information environment presents significant challenges for organisations. As a consequence there is an increasing demand for professionals with digital asset and media management expertise. The MA responds to this demand for digitally literate professionals to work in the educational and heritage institutions as well as the publishing, broadcast, and creative content industries. The programme aims to equip students with a range of strategic, technical and practical skills to provide direction and leadership in these areas.

Further literature

Course format and assessment

Lectures on theoretical topics; demonstrations; practical classes and exercises. The programme consists of a compulsory module worth 40 credits (Introduction to Digital Asset and Media Management), options to the value of 80 credits, (including an internship module)and a compulsory Dissertation worth 60 credits.
Modules are assessed by coursework and/or examination.

NB it cannot be guaranteed that all modules are offered in any particular academic year.


Career prospects

All institutions concerned with the effective management of their information and media assets, for example, museums and galleries; archives; media organisations; publishing houses; government and industry; healthcare and law firms.



Digital Asset & Media Management

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Fees and funding

Full time tuition fees - Home/EU

£9,000 p.a. (2016/17)*

Full time tuition fees - Overseas

£17,550 p.a. (2016/17)*

Part time tuition fees - Home/EU

£4,500 p.a. (2016/17)*

Part time tuition Fees - Overseas

£8,775 p.a. (2016/17)*

*This tuition fee is subject to annual increases.

Overseas students will be required to pay a non-refundable deposit to secure their place when they receive an offer for this course.  

The deposit is £2,000 (2016/17) and will be credited towards your total fee payment.

UK/EU students are not required to pay a deposit (2016/17)

If you receive an offer between 1st April 2016 and 30th June 2016, payment is due within one month of receipt of the offer.

If you receive an offer between 1st July 2016 and 31st July 2016, payment is due within two weeks of receipt of the offer.

If you receive an offer on or after 1st August 2016, payment is due within one week of receipt of the offer.

Please visit our web pages on fees and funding for more information.


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