Our Digital Asset & Media Management MA takes a comparative and interdisciplinary approach, allowing you to explore and critically assess competing theories and practices from across new media digital management, archival, and information science. This will provide you with a well-rounded understanding of the requirements across many domains. In recent years there has been an explosion in the volume, complexity and range of digital content in a variety of media. This has been called the big data revolution and is closely connected to the increasing interest in the digital economy as an engine of growth.
There are very few institutions of any size that do not create and depend on the management, reuse and curation of digital media and information. Government, the public sector, Higher Education, cultural and creative industries and business all make and use these assets every day. This makes the skills we will give you increasingly attractive to employers. As well as developing the practical skills you need to manage digital media assets, you will also develop your critical and reflective capacities and increase your understanding of the interdependence between digital processes, technology, society and curatorial practice. This will enable you to enter into a technologically complex and fast-moving digital world of work.
Reasons you should consider the Digital Asset and Media Management:
- Broadcast and publishing industries are increasingly using digital media in new ways, on new technological platforms such as tablets and mobile.
- Archives and libraries are increasingly depending on digital materials and cultural heritage organisations are digitizing and making digital materials relating to our history and culture more available.
- Businesses rely on digital media and content to develop, run and manage their future prosperity.
- Research managers and data scientists work with large volumes of digital data, running experiments, simulations and visualisations.
- Employers are looking for skilled professionals with knowledge and expertise in managing their valuable digital media assets.
If you are a full-time student, we will provide you with 120 to 180 hours of teaching through lectures and seminars, and we will expect you to undertake 1,674 hours of independent study.
If you are a part-time student, we will give you 90 hours of teaching through lectures and seminars in your first year and 50 in your second year. We will expect you to undertake 720 hours of independent study in your first year, and 954 hours in your second.
We will assess our modules entirely through coursework, which will consist of a mixture of essays, project work, and workshop reports, depending on the modules you choose.
The study time and assessment methods detailed above are typical and give you a good indication of what to expect. However, they may change if the course modules change.
The programme will prepare students for work or research in an economy and society which increasingly recognises the value of digital media and digital assets in general. Managing these and understanding how to exploit them within a complex digital information environment presents significant challenges for organisations. As a consequence there is an increasing demand for professionals with digital asset and media management expertise. The MA responds to this demand for digitally literate professionals to work in the educational and heritage institutions as well as the publishing, broadcast, and creative content industries. The programme aims to equip students with a range of strategic, technical and practical skills to provide direction and leadership in these areas.
Lectures on theoretical topics; demonstrations; practical classes and exercises. The programme consists of a compulsory module worth 40 credits (Introduction to Digital Asset and Media Management), options to the value of 80 credits, (including an internship module)and a compulsory Dissertation worth 60 credits.
Modules are assessed by coursework and/or examination.
NB it cannot be guaranteed that all modules are offered in any particular academic year.