Decoding purpose: a framework of social impact archetypes

Dr Victoria Hurth will set out a model for de-coding corporate organisations in relation to how they view their role in wellbeing creation. She will outline some common deep-seated assumptions about how a company relates to the economy and society what drives human behaviour, and detail how these underpin whether or not they can successfully transition to being purpose-driven. Many useful frameworks of sustainability/ corporate responsibility maturity exist that help us think about impact on sustainability. This webinar considers factors underlying those models that foundationally structure existing organisational decision-making logics and help or inhibit sustainability impact.

Dr Victoria Hurth is a Visiting Fellow of the University of Cambridge’s Judge Business School and Senior Associate of its Institute for Sustainability Leadership. Her research focuses on the concept of 'purpose-driven organisations’ and the role of marketing, governance, leadership and culture in delivering them. She convenes the first global ISO standard in Governance of Organizations (ISO37000), is Convenor of an ISO ad-hoc group scoping standards of indicators for governance (TC309/AHG5), a member of WBCSD’s working group on Governance and an UNCTAD review panel member for ISAR Honors. She was recently a member of the UNCTAD/UNEP Task Force developing a methodology for SDG indicator 12.6.1. Victoria has been a management consultant with Accenture and an Associate Professor of Sustainable Business and Marketing for seven years. She is currently a Non-Executive Director of the Soil Association Certification Ltd and FTB Lawsons Ltd.